Brandwave

Parcel Tracking brands:Which are searched most?

In September 2026, Shein was the most searched among parcel Tracking brands worldwide, with an estimated 37.2M branded searches and 67% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shein67%
  2. DHL16.5%
  3. UPS16.5%
  4. GLOBAL0.06%

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Share of SearchLeaderboard

Compare the parcel tracking brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among parcel Tracking brands worldwide, by month

Share of Search by month for Shein, DHL, UPS. The figures are in the table below the chart.

View monthly share of search table
MonthSheinDHLUPSGLOBAL
Oct 202567.2%16.4%16.4%0.06%
Nov 202567.1%16.4%16.4%0.11%
Dec 202560%21.9%17.9%0.12%
Jan 202667.2%16.4%16.4%0.07%
Feb 202667%16.5%16.5%0.06%
Mar 202669.2%16.9%13.9%0.05%
Apr 202671.3%14.3%14.3%0.05%
May 202675.2%12.4%12.4%0.05%
Jun 202671.3%14.3%14.3%0.05%
Jul 202671.3%14.3%14.3%0.05%
Aug 202671.3%14.3%14.3%0.05%
Sep 202667%16.5%16.5%0.06%

This month’s ranking, September 2026

  1. 1.Shein

    67%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.DHL

    16.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.UPS

    16.5%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.GLOBAL

    0.06%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among parcel Tracking brands worldwide?

In September 2026, Shein was the most searched among parcel Tracking brands worldwide, with an estimated 37.2M branded searches and 67% estimated Share of Search within this set. DHL is in 2nd place, 50.5 percentage points behind at 16.5% Share of Search.

Global parcel Tracking brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shein67.2% → 67%75.2%May 202660%Dec 20251st
DHL16.4% → 16.5%21.9%Dec 202512.4%May 20262nd
UPS16.4% → 16.5%17.9%Dec 202512.4%May 20263rd
GLOBAL0.06%0.12%Dec 20250.05%May 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Shein’s estimated Share of Search among parcel Tracking brands worldwide peaked at 75.2% in May 2026 and was lowest at 60% in December 2025.
  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among parcel Tracking brands worldwide peaked at 21.9% in December 2025 and was lowest at 12.4% in May 2026.
  • Across the 12 months ending September 2026, UPS’s estimated Share of Search among parcel Tracking brands worldwide peaked at 17.9% in December 2025 and was lowest at 12.4% in May 2026.
  • Across the 12 months ending September 2026, Shein, DHL, UPS and GLOBAL held steady: their estimated Share of Search among parcel Tracking brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for parcel Tracking brands worldwide in September 2026?

  1. In September 2026, DHL gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  2. In September 2026, UPS gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  3. In September 2026, Shein lost estimated Share of Search among parcel Tracking brands worldwide, from 71.3% to 67%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

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