DHL vs UPS:Which is more popular by branded search?
In August 2026, DHL and UPS were level on Share of Search among courier services worldwide, with an estimated 9.1M branded searches each, at 29.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow DHL vs UPS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DHL or UPS?
Compare the courier services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DHL, UPS. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | UPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Nov 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Dec 2025 | 32.4% | 26.5% | 26.5% | 14.6% | 0.01% | 0.02% |
| Jan 2026 | 30.5% | 30.5% | 25.1% | 13.8% | <0.01% | 0.02% |
| Feb 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | 0.02% |
| Mar 2026 | 32.3% | 26.6% | 26.6% | 14.5% | 0.01% | 0.02% |
| Apr 2026 | 29.7% | 29.7% | 24.3% | 16.2% | 0.01% | 0.02% |
| May 2026 | 29.7% | 29.7% | 24.3% | 16.2% | <0.01% | 0.02% |
| Jun 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | 0.01% |
| Jul 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Aug 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the DHL and UPS comparison changed over the last 12 months?
3 findings
- DHL was ahead of UPS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide moved from 30.5% to 29.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide moved from 30.5% to 29.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for courier services worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using DHL’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.