How popular isDHL in search?
In August 2026, there were an estimated 9.1M branded searches for DHL worldwide which is down 17.7% over the last 11 months. DHL holds 25.5% estimated Share of Search among courier services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which courier services compete with DHL?
Share of Search by month for Hermès, DHL, UPS, FedEx. The figures are in the table below the chart.
View monthly share of search table
| Month | Hermès | DHL | UPS | FedEx | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.8% | 26.8% | 22.1% | 0.01% | 0.02% |
| Nov 2025 | 24.3% | 26.8% | 26.8% | 22.1% | 0.01% | 0.02% |
| Dec 2025 | 25.5% | 28.3% | 23.1% | 23.1% | <0.01% | 0.02% |
| Jan 2026 | 24.3% | 26.8% | 26.8% | 22.1% | <0.01% | 0.02% |
| Feb 2026 | 24.2% | 26.9% | 26.9% | 22% | <0.01% | 0.02% |
| Mar 2026 | 25.5% | 28.1% | 23.2% | 23.2% | <0.01% | 0.02% |
| Apr 2026 | 28.1% | 25.5% | 25.5% | 20.9% | 0.01% | 0.02% |
| May 2026 | 28.1% | 25.5% | 25.5% | 20.9% | <0.01% | 0.02% |
| Jun 2026 | 28.1% | 25.5% | 25.5% | 20.9% | <0.01% | 0.01% |
| Jul 2026 | 28.1% | 25.5% | 25.5% | 20.9% | <0.01% | <0.01% |
| Aug 2026 | 28.1% | 25.5% | 25.5% | 20.9% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 10.1M | 0% | 0 points | |
| 2, held 2nd | 25.5% | 9.1M | 0% | 0 points | |
| 3, held 3rd | 25.5% | 9.1M | 0% | 0 points | |
| 4, held 4th | 20.9% | 7.5M | 0% | 0 points | |
| 5, held 5th | <0.01% | 2.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 2.4K | -17.2% | 0 points |
1.
Hermès28.1%
Held 1st. 10.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
DHL
25.5%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
UPS
25.5%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
FedEx20.9%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Evri
<0.01%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Yodel<0.01%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between DHL and its closest rivals
Every comparison with DHL
5 comparisons
How has branded search demand for DHL changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DHL worldwide fell from 11.1M to 9.1M.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide decreased from 26.8% to 25.5%.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide peaked at 28.3% in December 2025 and was lowest at 25.5% in April 2026.
- Across the 11 months ending August 2026, DHL fell from 1st to 2nd among courier services worldwide.
How did search popularity change for courier services worldwide in August 2026?
5 changes
Estimated monthly branded searches for Yodel worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.
Estimated monthly branded searches for Evri worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.
Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.
How is DHL measured?
Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dhl
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Is DHL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.