Brandwave

Courier services:Which brands are most popular in search?

DHL and UPS share the highest estimated Share of Search among courier services worldwide, at 29.7% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DHL29.7%
  2. UPS29.7%
  3. FedEx24.3%
  4. Hermès16.3%
  5. Evri<0.01%
  6. Yodel<0.01%

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Share of SearchLeaderboard

Compare the courier services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among courier services worldwide, by month

Share of Search by month for DHL, UPS, FedEx, Hermès. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSFedExHermèsEvriYodel
Oct 202530.5%30.5%25.1%13.8%0.01%0.03%
Nov 202530.5%30.5%25.1%13.8%0.01%0.03%
Dec 202532.4%26.5%26.5%14.6%0.01%0.02%
Jan 202630.5%30.5%25.1%13.8%<0.01%0.02%
Feb 202630.6%30.6%25.1%13.7%<0.01%0.02%
Mar 202632.3%26.6%26.6%14.5%0.01%0.02%
Apr 202629.7%29.7%24.3%16.2%0.01%0.02%
May 202629.7%29.7%24.3%16.2%<0.01%0.02%
Jun 202629.7%29.7%24.3%16.3%<0.01%0.01%
Jul 202629.7%29.7%24.3%16.3%<0.01%<0.01%
Aug 202629.7%29.7%24.3%16.3%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DHL

    29.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    29.7%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FedEx

    24.3%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hermès

    16.3%

    Held 4th. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Evri

    <0.01%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yodel

    <0.01%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among courier services worldwide?

DHL and UPS share the highest estimated Share of Search among courier services worldwide, at 29.7% in August 2026.

Global courier services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DHL30.5% → 29.7%32.4%Dec 202529.7%Apr 20261st
UPS30.5% → 29.7%30.6%Feb 202626.5%Dec 20252nd
FedEx25.1% → 24.3%26.6%Mar 202624.3%Apr 20263rd
Hermès13.8% → 16.3%16.3%Aug 202613.7%Feb 20264th
Evri0.01% → <0.01%0.01%Oct 2025<0.01%May 20266th → 5th
Yodel0.03% → <0.01%0.03%Oct 2025<0.01%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%.
  • Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide decreased from 25.1% to 24.3%.
  • Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide increased from 13.8% to 16.3%.
  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide peaked at 32.4% in December 2025 and was lowest at 29.7% in April 2026.
  • Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide peaked at 30.6% in February 2026 and was lowest at 26.5% in December 2025.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide peaked at 26.6% in March 2026 and was lowest at 24.3% in April 2026.
  • Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide peaked at 16.3% in August 2026 and was lowest at 13.7% in February 2026.
  • Across the 11 months ending August 2026, Evri rose from 6th to 5th among courier services worldwide.
  • Across the 11 months ending August 2026, Yodel fell from 5th to 6th among courier services worldwide.

How did search popularity change for courier services worldwide in August 2026?

  1. Estimated monthly branded searches for Yodel worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Evri worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

  4. Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

  5. Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

How the Brand Demand Index is measured

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