FedEx vs Hermès:Which is more popular by branded search?
In August 2026, FedEx had more branded searches than Hermès among courier services worldwide. FedEx was estimated to have 7.5M branded searches compared to Hermès’ 5M, and held a 24.3% Share of Search versus Hermès’ 16.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FedEx or Hermès?
Compare the courier services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FedEx, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | UPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Nov 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Dec 2025 | 32.4% | 26.5% | 26.5% | 14.6% | 0.01% | 0.02% |
| Jan 2026 | 30.5% | 30.5% | 25.1% | 13.8% | <0.01% | 0.02% |
| Feb 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | 0.02% |
| Mar 2026 | 32.3% | 26.6% | 26.6% | 14.5% | 0.01% | 0.02% |
| Apr 2026 | 29.7% | 29.7% | 24.3% | 16.2% | 0.01% | 0.02% |
| May 2026 | 29.7% | 29.7% | 24.3% | 16.2% | <0.01% | 0.02% |
| Jun 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | 0.01% |
| Jul 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Aug 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the FedEx and Hermès comparison changed over the last 12 months?
3 findings
- FedEx was ahead of Hermès in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide moved from 25.1% to 24.3%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide moved from 13.8% to 16.3%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for courier services worldwide in August 2026?
1 change
Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FedEx’s and Hermès’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.