Hermès vs UPS:Which is more popular by branded search?
In August 2026, UPS had more branded searches than Hermès among courier services worldwide. UPS was estimated to have 9.1M branded searches compared to Hermès’ 5M, and held a 29.7% Share of Search versus Hermès’ 16.3%. These are worldwide searches for English-language branded terms.
Follow Hermès vs UPS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hermès or UPS?
Compare the courier services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPS, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | UPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Nov 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Dec 2025 | 32.4% | 26.5% | 26.5% | 14.6% | 0.01% | 0.02% |
| Jan 2026 | 30.5% | 30.5% | 25.1% | 13.8% | <0.01% | 0.02% |
| Feb 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | 0.02% |
| Mar 2026 | 32.3% | 26.6% | 26.6% | 14.5% | 0.01% | 0.02% |
| Apr 2026 | 29.7% | 29.7% | 24.3% | 16.2% | 0.01% | 0.02% |
| May 2026 | 29.7% | 29.7% | 24.3% | 16.2% | <0.01% | 0.02% |
| Jun 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | 0.01% |
| Jul 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Aug 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hermès and UPS comparison changed over the last 12 months?
3 findings
- UPS was ahead of Hermès in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among courier services worldwide moved from 13.8% to 16.3%, and its estimated monthly branded searches held steady at 5M.
- Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide moved from 30.5% to 29.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for courier services worldwide in August 2026?
1 change
Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hermès’ and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.