Brandwave

How popular isUPS in search?

In August 2026, there were an estimated 9.1M branded searches for UPS worldwide which is down 17.7% over the last 11 months. UPS holds 29.7% estimated Share of Search among courier services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DHL29.7%
  2. UPS29.7%
  3. FedEx24.3%
  4. Hermès16.3%
  5. Evri<0.01%
  6. Yodel<0.01%
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Which courier services compete with UPS?

UPS against courier services worldwide, by month

Share of Search by month for DHL, UPS, FedEx, Hermès. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSFedExHermèsEvriYodel
Oct 202530.5%30.5%25.1%13.8%0.01%0.03%
Nov 202530.5%30.5%25.1%13.8%0.01%0.03%
Dec 202532.4%26.5%26.5%14.6%0.01%0.02%
Jan 202630.5%30.5%25.1%13.8%<0.01%0.02%
Feb 202630.6%30.6%25.1%13.7%<0.01%0.02%
Mar 202632.3%26.6%26.6%14.5%0.01%0.02%
Apr 202629.7%29.7%24.3%16.2%0.01%0.02%
May 202629.7%29.7%24.3%16.2%<0.01%0.02%
Jun 202629.7%29.7%24.3%16.3%<0.01%0.01%
Jul 202629.7%29.7%24.3%16.3%<0.01%<0.01%
Aug 202629.7%29.7%24.3%16.3%<0.01%<0.01%
Sep 2026——————

  1. 1.DHL

    29.7%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    29.7%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FedEx

    24.3%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hermès

    16.3%

    Held 4th. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Evri

    <0.01%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yodel

    <0.01%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between UPS and its closest rivals

How has branded search demand for UPS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
  • Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide decreased from 30.5% to 29.7%.
  • Across the 11 months ending August 2026, UPS’s estimated Share of Search among courier services worldwide peaked at 30.6% in February 2026 and was lowest at 26.5% in December 2025.

How did search popularity change for courier services worldwide in August 2026?

  1. Estimated monthly branded searches for Yodel worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Evri worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

  4. Estimated monthly branded searches for DHL worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

  5. Estimated monthly branded searches for UPS worldwide fell 17.7% over 11 measured months, from 11.1M to 9.1M in August 2026.

How is UPS measured?

Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ups

Do you work for UPS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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