DHL vs FedEx:Which is searched more?
In August 2026, DHL had more branded searches than FedEx among courier services worldwide. DHL was estimated to have 9.1M branded searches compared to FedEx’s 7.5M, and held a 25.5% Share of Search versus FedEx’s 20.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DHL or FedEx?
Compare the courier services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DHL, FedEx. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | FedEx |
|---|---|---|
| Oct 2025 | 26.8% | 22.1% |
| Nov 2025 | 26.8% | 22.1% |
| Dec 2025 | 28.3% | 23.1% |
| Jan 2026 | 26.8% | 22.1% |
| Feb 2026 | 26.9% | 22% |
| Mar 2026 | 28.1% | 23.2% |
| Apr 2026 | 25.5% | 20.9% |
| May 2026 | 25.5% | 20.9% |
| Jun 2026 | 25.5% | 20.9% |
| Jul 2026 | 25.5% | 20.9% |
| Aug 2026 | 25.5% | 20.9% |
| Sep 2026 | — | — |
How has the DHL and FedEx comparison changed over the last 12 months?
3 findings
- DHL was ahead of FedEx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier services worldwide moved from 26.8% to 25.5%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, FedEx’s estimated Share of Search among courier services worldwide moved from 22.1% to 20.9%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
How did search popularity change for courier services worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using DHL’s and FedEx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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