Shein vs UPS:Which is searched more?
In September 2026, Shein had more branded searches than UPS among parcel Tracking brands worldwide. Shein was estimated to have 37.2M branded searches compared to UPS’s 9.1M, and held a 67% Share of Search versus UPS’s 16.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shein or UPS?
Compare the parcel tracking brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shein, UPS. The figures are in the table below the chart.
View monthly share of search table
| Month | Shein | DHL | UPS | GLOBAL |
|---|---|---|---|---|
| Oct 2025 | 67.2% | 16.4% | 16.4% | 0.06% |
| Nov 2025 | 67.1% | 16.4% | 16.4% | 0.11% |
| Dec 2025 | 60% | 21.9% | 17.9% | 0.12% |
| Jan 2026 | 67.2% | 16.4% | 16.4% | 0.07% |
| Feb 2026 | 67% | 16.5% | 16.5% | 0.06% |
| Mar 2026 | 69.2% | 16.9% | 13.9% | 0.05% |
| Apr 2026 | 71.3% | 14.3% | 14.3% | 0.05% |
| May 2026 | 75.2% | 12.4% | 12.4% | 0.05% |
| Jun 2026 | 71.3% | 14.3% | 14.3% | 0.05% |
| Jul 2026 | 71.3% | 14.3% | 14.3% | 0.05% |
| Aug 2026 | 71.3% | 14.3% | 14.3% | 0.05% |
| Sep 2026 | 67% | 16.5% | 16.5% | 0.06% |
How has the Shein and UPS comparison changed over the last 12 months?
3 findings
- Shein was ahead of UPS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shein’s estimated Share of Search among parcel Tracking brands worldwide moved from 67.2% to 67%, and its estimated monthly branded searches moved from 45.5M to 37.2M.
- Across the 12 months ending September 2026, UPS’s estimated Share of Search among parcel Tracking brands worldwide moved from 16.4% to 16.5%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for parcel Tracking brands worldwide in September 2026?
2 changes
In September 2026, UPS gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.
In September 2026, Shein lost estimated Share of Search among parcel Tracking brands worldwide, from 71.3% to 67%.
Other head-to-heads among parcel Tracking brands
How each brand is measured
Brandwave collects information about searches that people make online using Shein’s and UPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.