Brandwave

How popular isUPS in search?

In September 2026, there were an estimated 9.1M branded searches for UPS worldwide which is down 17.7% over the last 12 months. UPS holds 16.5% estimated Share of Search among parcel Tracking brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shein67%
  2. DHL16.5%
  3. UPS16.5%
  4. GLOBAL0.06%
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Which parcel Tracking brands compete with UPS?

UPS against parcel Tracking brands worldwide, by month

Share of Search by month for Shein, DHL, UPS. The figures are in the table below the chart.

View monthly share of search table
MonthSheinDHLUPSGLOBAL
Oct 202567.2%16.4%16.4%0.06%
Nov 202567.1%16.4%16.4%0.11%
Dec 202560%21.9%17.9%0.12%
Jan 202667.2%16.4%16.4%0.07%
Feb 202667%16.5%16.5%0.06%
Mar 202669.2%16.9%13.9%0.05%
Apr 202671.3%14.3%14.3%0.05%
May 202675.2%12.4%12.4%0.05%
Jun 202671.3%14.3%14.3%0.05%
Jul 202671.3%14.3%14.3%0.05%
Aug 202671.3%14.3%14.3%0.05%
Sep 202667%16.5%16.5%0.06%

  1. 1.Shein

    67%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.DHL

    16.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.UPS

    16.5%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.GLOBAL

    0.06%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between UPS and its closest rivals

Every comparison with UPS

How has branded search demand for UPS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, UPS’s estimated Share of Search among parcel Tracking brands worldwide peaked at 17.9% in December 2025 and was lowest at 12.4% in May 2026.

How did search popularity change for parcel Tracking brands worldwide in September 2026?

  1. In September 2026, DHL gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  2. In September 2026, UPS gained estimated Share of Search among parcel Tracking brands worldwide, from 14.3% to 16.5%.

  3. In September 2026, Shein lost estimated Share of Search among parcel Tracking brands worldwide, from 71.3% to 67%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Where does UPS compete?

UPS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Parcel Tracking brands3rd of 416.5%Shown above
Courier services2nd of 630.6%Show ranking
Power Board brands1st of 755.2%Show ranking
Surge Protector brands1st of 372.9%Show ranking

How is UPS measured?

Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ups

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How the Brand Demand Index is measured

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