How popular isUPS in search?
In September 2026, there were an estimated 9.1M branded searches for UPS worldwide which is down 17.7% over the last 12 months. UPS holds 30.6% estimated Share of Search among courier services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does UPS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Courier services | 2nd of 6 | 30.6% | Shown below |
| Parcel collection brands | 2nd of 3 | 50% | Show ranking |
Which courier services compete with UPS?
Share of Search by month for DHL, UPS, FedEx, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | UPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Nov 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Dec 2025 | 32.4% | 26.5% | 26.5% | 14.6% | 0.01% | 0.02% |
| Jan 2026 | 30.5% | 30.5% | 25.1% | 13.8% | <0.01% | 0.02% |
| Feb 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | 0.02% |
| Mar 2026 | 32.3% | 26.6% | 26.6% | 14.5% | 0.01% | 0.02% |
| Apr 2026 | 29.7% | 29.7% | 24.3% | 16.2% | 0.01% | 0.02% |
| May 2026 | 29.7% | 29.7% | 24.3% | 16.2% | <0.01% | 0.02% |
| Jun 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | 0.01% |
| Jul 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Aug 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Sep 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 9.1M | 0% | +0.9 points | |
| 2, held 2nd | 30.6% | 9.1M | 0% | +0.9 points | |
| 3, held 3rd | 25.1% | 7.5M | 0% | +0.7 points | |
| 4, held 4th | 13.7% | 4.1M | -18.2% | -2.6 points | |
| 5, held 5th | <0.01% | 2.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 2.4K | 0% | 0 points |
1.
DHL
30.6%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
UPS
30.6%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
FedEx25.1%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Hermès13.7%
Held 4th. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.6 points.
5.
Evri
<0.01%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Yodel<0.01%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between UPS and its closest rivals
Every comparison with UPS
6 comparisons
How has branded search demand for UPS changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UPS worldwide fell from 11.1M to 9.1M.
- Across the 12 months ending September 2026, UPS’s estimated Share of Search among courier services worldwide peaked at 30.6% in September 2026 and was lowest at 26.5% in December 2025.
How did search popularity change for courier services worldwide in September 2026?
6 changes
In September 2026, DHL gained estimated Share of Search among courier services worldwide, from 29.7% to 30.6%.
In September 2026, UPS gained estimated Share of Search among courier services worldwide, from 29.7% to 30.6%.
In September 2026, FedEx gained estimated Share of Search among courier services worldwide, from 24.3% to 25.1%.
In September 2026, Hermès lost estimated Share of Search among courier services worldwide, from 16.3% to 13.7%.
Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026.
Estimated monthly branded searches for Evri worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How is UPS measured?
Brandwave collects information about searches that people make online using UPS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ups
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Is UPS your brand?
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