Brandwave

Parcel collection brands:Which are searched most?

DHL and UPS share the highest estimated Share of Search among parcel collection brands worldwide, at 50% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHL50%
  2. UPS50%
  3. DPD0.02%

Follow parcel collection brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the parcel collection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among parcel collection brands worldwide, by month

Share of Search by month for DHL, UPS. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSDPD
Oct 202550%50%0.02%
Nov 202550%50%0.02%
Dec 202555%44.9%0.02%
Jan 202650%50%0.02%
Feb 202650%50%0.02%
Mar 202654.8%45.1%0.03%
Apr 202650%50%0.04%
May 202650%50%0.03%
Jun 202650%50%0.02%
Jul 202650%50%0.02%
Aug 202650%50%0.02%
Sep 202650%50%0.02%

This month’s ranking, September 2026

  1. 1.DHL

    50%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    50%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.DPD

    0.02%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among parcel collection brands worldwide?

DHL and UPS share the highest estimated Share of Search among parcel collection brands worldwide, at 50% in September 2026.

Global parcel collection brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DHL50%55%Dec 202550%Apr 20261st
UPS50%50%Jul 202644.9%Dec 20252nd
DPD0.02%0.04%Apr 20260.02%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among parcel collection brands worldwide peaked at 55% in December 2025 and was lowest at 50% in April 2026.
  • Across the 12 months ending September 2026, UPS’s estimated Share of Search among parcel collection brands worldwide peaked at 50% in July 2026 and was lowest at 44.9% in December 2025.
  • Across the 12 months ending September 2026, DHL, UPS and DPD held steady: their estimated Share of Search among parcel collection brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for parcel collection brands worldwide in September 2026?

  1. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  2. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free