Brandwave

How popular isDHL in search?

In September 2026, there were an estimated 9.1M branded searches for DHL worldwide which is down 17.7% over the last 12 months. DHL holds 50% estimated Share of Search among parcel collection brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHL50%
  2. UPS50%
  3. DPD0.02%
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Which parcel collection brands compete with DHL?

DHL against parcel collection brands worldwide, by month

Share of Search by month for DHL, UPS. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSDPD
Oct 202550%50%0.02%
Nov 202550%50%0.02%
Dec 202555%44.9%0.02%
Jan 202650%50%0.02%
Feb 202650%50%0.02%
Mar 202654.8%45.1%0.03%
Apr 202650%50%0.04%
May 202650%50%0.03%
Jun 202650%50%0.02%
Jul 202650%50%0.02%
Aug 202650%50%0.02%
Sep 202650%50%0.02%

  1. 1.DHL

    50%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.UPS

    50%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.DPD

    0.02%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DHL and its closest rivals

Every comparison with DHL

How has branded search demand for DHL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DHL worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among parcel collection brands worldwide peaked at 55% in December 2025 and was lowest at 50% in April 2026.

How did search popularity change for parcel collection brands worldwide in September 2026?

  1. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

  2. Estimated monthly branded searches for UPS worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does DHL compete?

DHL is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Courier services1st of 630.6%Show ranking
Parcel collection brands1st of 350%Shown above
Customs brokers1st of 753.1%Show ranking
Freight and logistics companies1st of 454.1%Show ranking
Send parcel brands1st of 499.9%Show ranking

How is DHL measured?

Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dhl

Do you work for DHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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