Brandwave

How popular isDHL in search?

In September 2026, there were an estimated 9.1M branded searches for DHL worldwide which is down 17.7% over the last 12 months. DHL holds 53.1% estimated Share of Search among customs brokers worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHL53.1%
  2. FedEx43.5%
  3. Livingston1.4%
  4. Triumph1.2%
  5. Expeditors0.53%
  6. Flexport0.24%
  7. Frontier0.01%
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Which customs brokers compete with DHL?

DHL against customs brokers worldwide, by month

Share of Search by month for DHL, FedEx. The figures are in the table below the chart.

View monthly share of search table
MonthDHLFedExLivingstonTriumphExpeditorsFlexportFrontier
Oct 202553.2%43.8%1.2%1.2%0.43%0.19%0.02%
Nov 202553.4%43.9%0.97%1.2%0.36%0.19%0.02%
Dec 202553.8%43.9%0.8%0.97%0.29%0.13%0.01%
Jan 202653.3%43.9%0.97%1.2%0.43%0.19%0.02%
Feb 202653.3%43.6%1.2%1.2%0.53%0.24%0.02%
Mar 202653.3%43.9%0.97%1.2%0.43%0.19%0.02%
Apr 202653%43.4%1.4%1.4%0.52%0.23%0.01%
May 202653.1%43.5%1.4%1.2%0.53%0.24%0.01%
Jun 202653.1%43.5%1.4%1.2%0.53%0.24%<0.01%
Jul 202653%43.4%1.7%1.2%0.52%0.23%0.01%
Aug 202653.1%43.5%1.4%1.2%0.53%0.24%0.01%
Sep 202653.1%43.5%1.4%1.2%0.53%0.24%0.01%

  1. 1.DHL

    53.1%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.FedEx

    43.5%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Livingston

    1.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Triumph

    1.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Expeditors

    0.53%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Flexport

    0.24%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Frontier

    0.01%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between DHL and its closest rivals

Every comparison with DHL

How has branded search demand for DHL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DHL worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among customs brokers worldwide held steady, from 53.2% to 53.1%.

How did search popularity change for customs brokers worldwide in September 2026?

  1. Estimated monthly branded searches for Frontier worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.

  4. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does DHL compete?

DHL is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Courier services1st of 630.6%Show ranking
Parcel collection brands1st of 350%Show ranking
Customs brokers1st of 753.1%Shown above
Freight and logistics companies1st of 454.1%Show ranking
Send parcel brands1st of 499.9%Show ranking

How is DHL measured?

Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dhl

Do you work for DHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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