Brandwave

How popular isDHL in search?

In September 2026, there were an estimated 9.1M branded searches for DHL worldwide which is down 17.7% over the last 12 months. DHL holds 99.9% estimated Share of Search among send parcel brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DHL99.9%
  2. DPD0.05%
  3. Evri0.03%
  4. Yodel0.03%
DHL website (opens in a new tab)

Follow DHL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which send parcel brands compete with DHL?

DHL against send parcel brands worldwide, by month

Share of Search by month for DHL. The figures are in the table below the chart.

View monthly share of search table
MonthDHLDPDEvriYodel
Oct 202599.8%0.04%0.04%0.09%
Nov 202599.8%0.04%0.04%0.09%
Dec 202599.9%0.04%0.03%0.07%
Jan 202699.9%0.05%0.03%0.06%
Feb 202699.9%0.05%0.03%0.06%
Mar 202699.9%0.05%0.03%0.06%
Apr 202699.8%0.07%0.04%0.07%
May 202699.8%0.06%0.03%0.07%
Jun 202699.9%0.05%0.03%0.05%
Jul 202699.9%0.04%0.03%0.03%
Aug 202699.9%0.05%0.03%0.03%
Sep 202699.9%0.05%0.03%0.03%

  1. 1.DHL

    99.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DPD

    0.05%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Evri

    0.03%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yodel

    0.03%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DHL and its closest rivals

Every comparison with DHL

How has branded search demand for DHL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DHL worldwide fell from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among send parcel brands worldwide held steady, from 99.8% to 99.9%.

How did search popularity change for send parcel brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Evri worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  3. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Where does DHL compete?

DHL is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Courier services1st of 630.6%Show ranking
Parcel collection brands1st of 350%Show ranking
Customs brokers1st of 753.1%Show ranking
Freight and logistics companies1st of 454.1%Show ranking
Send parcel brands1st of 499.9%Shown above

How is DHL measured?

Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dhl

Do you work for DHL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DHL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free