Brandwave

DHL vs DPD:Which is searched more?

In September 2026, DHL had more branded searches than DPD among parcel collection brands worldwide. DHL was estimated to have 9.1M branded searches compared to DPD’s 4.4K, and held a 50% Share of Search versus DPD’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among parcel collection brands worldwide in September 2026Which is more popular in search, DHL or DPD?
DHL50%9.1M searches
vs
DPD0.02%4.4K searches

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Which is more popular in search, DHL or DPD?

Compare the parcel collection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DHL and DPD among parcel collection brands worldwide, by month

Share of Search by month for DHL, DPD. The figures are in the table below the chart.

View monthly share of search table
MonthDHLUPSDPD
Oct 202550%50%0.02%
Nov 202550%50%0.02%
Dec 202555%44.9%0.02%
Jan 202650%50%0.02%
Feb 202650%50%0.02%
Mar 202654.8%45.1%0.03%
Apr 202650%50%0.04%
May 202650%50%0.03%
Jun 202650%50%0.02%
Jul 202650%50%0.02%
Aug 202650%50%0.02%
Sep 202650%50%0.02%

How has the DHL and DPD comparison changed over the last 12 months?

  • DHL was ahead of DPD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DHL’s estimated Share of Search among parcel collection brands worldwide held steady at 50%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
  • Across the 12 months ending September 2026, DPD’s estimated Share of Search among parcel collection brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for parcel collection brands worldwide in September 2026?

  1. Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

Other head-to-heads among parcel collection brands

How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and DPD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DHL

1 branded search term

  • dhl

DPD

1 branded search term

  • dpd parcel

How the Brand Demand Index is measured

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