How popular isTriumph in search?
In September 2026, there were an estimated 201K branded searches for Triumph worldwide which is down 18.3% over the last 12 months. Triumph holds 1.2% estimated Share of Search among customs brokers worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
DHL53.1%
FedEx43.5%
Livingston1.4%
Triumph1.2%Expeditors0.53%
Flexport0.24%
Frontier0.01%
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Which customs brokers compete with Triumph?
Share of Search by month for DHL, FedEx, Triumph. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | FedEx | Livingston | Triumph | Expeditors | Flexport | Frontier |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 43.8% | 1.2% | 1.2% | 0.43% | 0.19% | 0.02% |
| Nov 2025 | 53.4% | 43.9% | 0.97% | 1.2% | 0.36% | 0.19% | 0.02% |
| Dec 2025 | 53.8% | 43.9% | 0.8% | 0.97% | 0.29% | 0.13% | 0.01% |
| Jan 2026 | 53.3% | 43.9% | 0.97% | 1.2% | 0.43% | 0.19% | 0.02% |
| Feb 2026 | 53.3% | 43.6% | 1.2% | 1.2% | 0.53% | 0.24% | 0.02% |
| Mar 2026 | 53.3% | 43.9% | 0.97% | 1.2% | 0.43% | 0.19% | 0.02% |
| Apr 2026 | 53% | 43.4% | 1.4% | 1.4% | 0.52% | 0.23% | 0.01% |
| May 2026 | 53.1% | 43.5% | 1.4% | 1.2% | 0.53% | 0.24% | 0.01% |
| Jun 2026 | 53.1% | 43.5% | 1.4% | 1.2% | 0.53% | 0.24% | <0.01% |
| Jul 2026 | 53% | 43.4% | 1.7% | 1.2% | 0.52% | 0.23% | 0.01% |
| Aug 2026 | 53.1% | 43.5% | 1.4% | 1.2% | 0.53% | 0.24% | 0.01% |
| Sep 2026 | 53.1% | 43.5% | 1.4% | 1.2% | 0.53% | 0.24% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 43.5% | 7.5M | 0% | 0 points | |
| 3, held 3rd | 1.4% | 246K | 0% | 0 points | |
| 4, held 4th | 1.2% | 201K | 0% | 0 points | |
| 5, held 5th | 0.53% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.24% | 40.5K | 0% | 0 points | |
| 7, held 7th | 0.01% | 2.4K | +26.3% | 0 points |
1.
53.1%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
FedEx43.5%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Triumph1.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
0.53%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Flexport0.24%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Frontier0.01%
Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Compare search popularity between Triumph and its closest rivals
Every comparison with Triumph
19 comparisons
- Calvin Klein vs Triumph
- DHL vs Triumph
- Ducati vs Triumph
- FedEx vs Triumph
- Harley-Davidson vs Triumph
- Honda vs Triumph
- Kawasaki vs Triumph
- KTM vs Triumph
- Livingston vs Triumph
- Royal Enfield vs Triumph
- Suzuki vs Triumph
- Triumph vs Under Armour
- Triumph vs Yamaha Motor
- Triumph vs Victoria's Secret
- Expeditors vs Triumph
- Triumph vs Wacoal
- ThirdLove vs Triumph
- Flexport vs Triumph
- Frontier vs Triumph
How has branded search demand for Triumph changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Triumph worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Triumph’s estimated Share of Search among customs brokers worldwide held steady at 1.2%.
How did search popularity change for customs brokers worldwide in September 2026?
4 changes
Estimated monthly branded searches for Frontier worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.
Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.
Where does Triumph compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle brands | 9th of 9 | 0.75% | Show ranking |
| Customs brokers | 4th of 7 | 1.2% | Shown above |
| Bras | 3rd of 6 | 2.8% | Show ranking |
How is Triumph measured?
Brandwave collects information about searches that people make online using Triumph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- triumph bike
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Is Triumph your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.