Brandwave

Motorcycle brands:Which brands are most popular in search?

In August 2026, Honda was the most searched among motorcycle brands worldwide, with an estimated 7.5M branded searches and 32.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda32.9%
  2. Harley-Davidson14.8%
  3. Royal Enfield14.8%
  4. Suzuki14.8%
  5. Kawasaki9.9%
  6. KTM6.6%
  7. Ducati5.4%
  8. Triumph0.89%
  9. Yamaha Motor0.08%

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Share of SearchLeaderboard

Compare the motorcycle brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorcycle brands worldwide, by month

Share of Search by month for Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati. The figures are in the table below the chart.

View monthly share of search table
MonthHondaHarley-DavidsonRoyal EnfieldSuzukiKawasakiKTMDucatiTriumphYamaha Motor
Oct 202529.8%13.4%16.3%16.3%10.9%7.3%4.9%0.98%0.06%
Nov 202532.5%11.9%14.6%17.8%9.7%8%4.4%1.1%0.05%
Dec 202534%12.5%12.5%18.6%8.3%8.3%4.6%1.1%0.06%
Jan 202633%12.1%14.8%18.1%9.9%6.6%4.4%1.1%0.05%
Feb 202635.2%12.9%12.9%15.8%10.5%7.1%4.7%0.95%0.06%
Mar 202631.9%14.3%14.3%17.4%9.6%6.4%5.2%0.86%0.06%
Apr 202632.9%14.7%14.7%14.7%9.8%6.6%5.4%1.1%0.07%
May 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.07%
Jun 202633.9%15.2%12.4%15.2%10.1%6.8%5.5%0.91%0.07%
Jul 202635.6%13.1%13.1%16%10.7%5.8%4.8%0.96%0.07%
Aug 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.08%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Honda

    32.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Harley-Davidson

    14.8%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  3. 3.Royal Enfield

    14.8%

    Moved from 4th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Suzuki

    14.8%

    Moved from 2nd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Kawasaki

    9.9%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.KTM

    6.6%

    Held 6th. 1.5M estimated branded searches, +23% vs prior month. Share +0.8 points.

  7. 7.Ducati

    5.4%

    Held 7th. 1.2M estimated branded searches, +22% vs prior month. Share +0.6 points.

  8. 8.Triumph

    0.89%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Yamaha Motor

    0.08%

    Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among motorcycle brands worldwide?

In August 2026, Honda was the most searched among motorcycle brands worldwide, with an estimated 7.5M branded searches and 32.9% estimated Share of Search within this set. Harley-Davidson is in 2nd place, 18.2 percentage points behind at 14.8% Share of Search.

Global motorcycle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda29.8% → 32.9%35.6%Jul 202629.8%Oct 20251st
Harley-Davidson13.4% → 14.8%15.2%Jun 202611.9%Nov 20254th → 2nd
Royal Enfield16.3% → 14.8%16.3%Oct 202512.4%Jun 20262nd → 3rd
Suzuki16.3% → 14.8%18.6%Dec 202514.7%Apr 20263rd → 4th
Kawasaki10.9% → 9.9%10.9%Oct 20258.3%Dec 20255th
KTM7.3% → 6.6%8.3%Dec 20255.8%Jul 20266th
Ducati4.9% → 5.4%5.5%Jun 20264.4%Nov 20257th
Triumph0.98% → 0.89%1.1%Dec 20250.86%Mar 20268th
Yamaha Motor0.06% → 0.08%0.08%Aug 20260.05%Nov 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide increased from 29.8% to 32.9%.
  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide increased from 13.4% to 14.8%.
  • Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide decreased from 16.3% to 14.8%.
  • Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide decreased from 16.3% to 14.8%.
  • Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide decreased from 10.9% to 9.9%.
  • Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide decreased from 7.3% to 6.6%.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide increased from 4.9% to 5.4%.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide peaked at 35.6% in July 2026 and was lowest at 29.8% in October 2025.
  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide peaked at 15.2% in June 2026 and was lowest at 11.9% in November 2025.
  • Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands worldwide peaked at 16.3% in October 2025 and was lowest at 12.4% in June 2026.
  • Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide peaked at 18.6% in December 2025 and was lowest at 14.7% in April 2026.
  • Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands worldwide peaked at 10.9% in October 2025 and was lowest at 8.3% in December 2025.
  • Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands worldwide peaked at 8.3% in December 2025 and was lowest at 5.8% in July 2026.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands worldwide peaked at 5.5% in June 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, Harley-Davidson rose from 4th to 2nd among motorcycle brands worldwide.
  • Across the 11 months ending August 2026, Royal Enfield fell from 2nd to 3rd among motorcycle brands worldwide.
  • Across the 11 months ending August 2026, Suzuki fell from 3rd to 4th among motorcycle brands worldwide.
  • Across the 11 months ending August 2026, Triumph and Yamaha Motor held steady: their estimated Share of Search among motorcycle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for motorcycle brands worldwide in August 2026?

  1. In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.

  2. In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.

  3. In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.

  4. In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.

  5. In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.

  6. In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.

  7. In August 2026, Kawasaki lost estimated Share of Search among motorcycle brands worldwide, from 10.7% to 9.9%.

  8. Estimated monthly branded searches for Yamaha Motor worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

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