Brandwave

How popular isBMW Motorrad?

In September 2026, people searched for BMW Motorrad by name about 450,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.7% of all global motorcycle brand searches, placing BMW Motorrad eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad appeared in two of the four answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

BMW Motorrad is the eighth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. HondaShare of searches 43.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Royal EnfieldShare of searches 12.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 9th
  3. SuzukiShare of searches 12.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Harley-DavidsonShare of searches 10.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. BMW MotorradShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Kawasaki2nd
  3. Suzuki3rd
  4. Harley-Davidson4th
  5. BMW Motorrad5th
  6. Ducati6th
  7. Yamaha Motor6th
  8. Triumph8th
  9. Royal Enfield9th
  10. KTM10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Suzuki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yamaha Motor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which motorcycle brands compete with BMW Motorrad?

BMW Motorrad against motorcycle brands worldwide, by month

Share of searches by month for Honda, Royal Enfield, Suzuki, Harley-Davidson, Kawasaki, KTM, Ducati, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRoyal EnfieldSuzukiHarley-DavidsonKawasakiKTMDucatiBMW MotorradYamaha MotorTriumph
Oct 202540.3%13.2%13.2%10.8%8.8%5.9%3.9%1.8%1.2%0.79%
Nov 202541.9%11.9%14.6%9.8%8%6.5%3.6%2%0.92%0.88%
Dec 202543.5%10.2%15.2%10.2%6.8%6.8%3.7%1.7%0.96%0.92%
Jan 202644.3%11.8%14.4%9.6%7.9%5.3%3.5%1.6%0.91%0.86%
Feb 202644.6%10.4%12.7%10.4%8.5%5.7%3.8%1.7%1.4%0.76%
Mar 202643.1%11.3%13.9%11.3%7.6%5.1%4.1%1.9%0.88%0.83%
Apr 202644.2%11.6%11.6%11.6%7.8%5.2%4.2%1.9%0.91%0.85%
May 202644.1%11.6%11.6%11.6%7.8%5.2%4.2%2.3%0.75%0.7%
Jun 202643.6%10.1%12.3%12.3%8.2%5.5%4.5%2%0.79%0.74%
Jul 202645%10.5%12.8%10.5%8.6%4.7%3.8%2.1%1.2%0.77%
Aug 202642.8%12%12%12%8%5.4%4.4%2%0.94%0.72%
Sep 202643.4%12.4%12.4%10.1%8.3%5.5%4.5%1.7%0.99%0.74%

  1. 1.Honda

    43.4%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.7 points.

  2. 2.Royal Enfield

    12.4%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Suzuki

    12.4%

    Moved from 4th to 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Harley-Davidson

    10.1%

    Moved from 2nd to 4th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. 5.Kawasaki

    8.3%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.KTM

    5.5%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Ducati

    4.5%

    Held 7th. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.BMW Motorrad

    1.7%

    Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.Yamaha Motor

    0.99%

    Held 9th. 268K estimated branded searches, +1.6% vs prior month. Share 0 points.

  10. 10.Triumph

    0.74%

    Held 10th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BMW Motorrad and its closest rivals

Every comparison with BMW Motorrad

9 comparisons

How has branded search demand for BMW Motorrad changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BMW Motorrad worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands worldwide held steady, from 1.8% to 1.7%.

How did search popularity change for motorcycle brands worldwide in September 2026?

6 changes

  1. In September 2026, Honda gained share of searches among motorcycle brands worldwide, from 42.8% to 43.4%.

  2. In September 2026, Harley-Davidson lost share of searches among motorcycle brands worldwide, from 12% to 10.1%.

  3. Royal Enfield’s share of searches among motorcycle brands worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.

  4. In September 2026, Suzuki rose from 4th to 3rd among motorcycle brands worldwide.

  5. Estimated monthly branded searches for Yamaha Motor worldwide fell 29.9% over 12 measured months, from 383K to 268K in September 2026.

  6. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are BMW Motorrad’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BMW Motorrad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bmw motorrad

How the Brand Demand Index is measured

Who owns BMW Motorrad?

BMW Motorrad is owned by BMW. Brandwave also tracks BMW and MINI, owned by the same company, worldwide.

Do you work for BMW Motorrad? To request corrections or removal please contact us via our support page and we will be happy to assist.

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