Brandwave

How popular isTriumph in search?

In August 2026, there were an estimated 201K branded searches for Triumph worldwide which is down 18.3% over the last 11 months. Triumph holds 0.89% estimated Share of Search among motorcycle brands worldwide and is ranked 8th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda32.9%
  2. Harley-Davidson14.8%
  3. Royal Enfield14.8%
  4. Suzuki14.8%
  5. Kawasaki9.9%
  6. KTM6.6%
  7. Ducati5.4%
  8. Triumph0.89%
  9. Yamaha Motor0.08%
Triumph website (opens in a new tab)

Follow Triumph and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which motorcycle brands compete with Triumph?

Triumph against motorcycle brands worldwide, by month

Share of Search by month for Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati, Triumph. The figures are in the table below the chart.

View monthly share of search table
MonthHondaHarley-DavidsonRoyal EnfieldSuzukiKawasakiKTMDucatiTriumphYamaha Motor
Oct 202529.8%13.4%16.3%16.3%10.9%7.3%4.9%0.98%0.06%
Nov 202532.5%11.9%14.6%17.8%9.7%8%4.4%1.1%0.05%
Dec 202534%12.5%12.5%18.6%8.3%8.3%4.6%1.1%0.06%
Jan 202633%12.1%14.8%18.1%9.9%6.6%4.4%1.1%0.05%
Feb 202635.2%12.9%12.9%15.8%10.5%7.1%4.7%0.95%0.06%
Mar 202631.9%14.3%14.3%17.4%9.6%6.4%5.2%0.86%0.06%
Apr 202632.9%14.7%14.7%14.7%9.8%6.6%5.4%1.1%0.07%
May 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.07%
Jun 202633.9%15.2%12.4%15.2%10.1%6.8%5.5%0.91%0.07%
Jul 202635.6%13.1%13.1%16%10.7%5.8%4.8%0.96%0.07%
Aug 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.08%
Sep 2026—————————

  1. 1.Honda

    32.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Harley-Davidson

    14.8%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  3. 3.Royal Enfield

    14.8%

    Moved from 4th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Suzuki

    14.8%

    Moved from 2nd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Kawasaki

    9.9%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.KTM

    6.6%

    Held 6th. 1.5M estimated branded searches, +23% vs prior month. Share +0.8 points.

  7. 7.Ducati

    5.4%

    Held 7th. 1.2M estimated branded searches, +22% vs prior month. Share +0.6 points.

  8. 8.Triumph

    0.89%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Yamaha Motor

    0.08%

    Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Triumph and its closest rivals

How has branded search demand for Triumph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Triumph worldwide fell from 246K to 201K.
  • Across the 11 months ending August 2026, Triumph’s estimated Share of Search among motorcycle brands worldwide held steady, from 0.98% to 0.89%.

How did search popularity change for motorcycle brands worldwide in August 2026?

  1. In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.

  2. In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.

  3. In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.

  4. In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.

  5. In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.

  6. In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.

Where does Triumph compete?

Triumph is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Motorcycle brands8th of 90.89%Shown above
Bras3rd of 62.8%Show ranking

How is Triumph measured?

Brandwave collects information about searches that people make online using Triumph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • triumph bike

Do you work for Triumph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Triumph your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free