Brandwave

How popular isHonda in search?

In August 2026, there were an estimated 7.5M branded searches for Honda worldwide which held steady over the last 11 months. Honda holds 32.9% estimated Share of Search among motorcycle brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda32.9%
  2. Harley-Davidson14.8%
  3. Royal Enfield14.8%
  4. Suzuki14.8%
  5. Kawasaki9.9%
  6. KTM6.6%
  7. Ducati5.4%
  8. Triumph0.89%
  9. Yamaha Motor0.08%
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Which motorcycle brands compete with Honda?

Honda against motorcycle brands worldwide, by month

Share of Search by month for Honda, Harley-Davidson, Royal Enfield, Suzuki, Kawasaki, KTM, Ducati. The figures are in the table below the chart.

View monthly share of search table
MonthHondaHarley-DavidsonRoyal EnfieldSuzukiKawasakiKTMDucatiTriumphYamaha Motor
Oct 202529.8%13.4%16.3%16.3%10.9%7.3%4.9%0.98%0.06%
Nov 202532.5%11.9%14.6%17.8%9.7%8%4.4%1.1%0.05%
Dec 202534%12.5%12.5%18.6%8.3%8.3%4.6%1.1%0.06%
Jan 202633%12.1%14.8%18.1%9.9%6.6%4.4%1.1%0.05%
Feb 202635.2%12.9%12.9%15.8%10.5%7.1%4.7%0.95%0.06%
Mar 202631.9%14.3%14.3%17.4%9.6%6.4%5.2%0.86%0.06%
Apr 202632.9%14.7%14.7%14.7%9.8%6.6%5.4%1.1%0.07%
May 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.07%
Jun 202633.9%15.2%12.4%15.2%10.1%6.8%5.5%0.91%0.07%
Jul 202635.6%13.1%13.1%16%10.7%5.8%4.8%0.96%0.07%
Aug 202632.9%14.8%14.8%14.8%9.9%6.6%5.4%0.89%0.08%
Sep 2026—————————

  1. 1.Honda

    32.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Harley-Davidson

    14.8%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  3. 3.Royal Enfield

    14.8%

    Moved from 4th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Suzuki

    14.8%

    Moved from 2nd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Kawasaki

    9.9%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.KTM

    6.6%

    Held 6th. 1.5M estimated branded searches, +23% vs prior month. Share +0.8 points.

  7. 7.Ducati

    5.4%

    Held 7th. 1.2M estimated branded searches, +22% vs prior month. Share +0.6 points.

  8. 8.Triumph

    0.89%

    Held 8th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Yamaha Motor

    0.08%

    Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Honda and its closest rivals

How has branded search demand for Honda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Honda worldwide held steady at 7.5M.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide increased from 29.8% to 32.9%.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among motorcycle brands worldwide peaked at 35.6% in July 2026 and was lowest at 29.8% in October 2025.

How did search popularity change for motorcycle brands worldwide in August 2026?

  1. In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.

  2. In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.

  3. In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.

  4. In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.

  5. In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.

  6. In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.

Where does Honda compete?

Honda is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands3rd of 914.3%Show ranking
Motorcycle brands1st of 932.9%Shown above
Outboard motor brands1st of 649.9%Show ranking
Garden machinery brands1st of 669.2%Show ranking
Lawn mower brands1st of 583.4%Show ranking
Generator accessories1st of 686.8%Show ranking
Portable generator brands1st of 592.6%Show ranking
Generator brands1st of 693.1%Show ranking

How is Honda measured?

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honda

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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