Brandwave

SUV brands:Which brands are most popular in search?

In August 2026, Toyota was the most searched among SUV brands worldwide, with an estimated 11.1M branded searches and 21.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota21.2%
  2. Volkswagen17.5%
  3. Honda14.3%
  4. Hyundai11.7%
  5. Kia9.5%
  6. Ford7.8%
  7. Mazda6.4%
  8. Nissan6.4%
  9. Subaru5.2%

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Share of SearchLeaderboard

Compare the suv brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SUV brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan, Subaru. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenHondaHyundaiKiaFordMazdaNissanSubaru
Oct 202519.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Nov 202520.4%16.8%13.8%13.8%7.5%9.2%6.2%6.2%6.2%
Dec 202521%17.3%14.1%11.6%7.7%9.4%6.3%6.3%6.3%
Jan 202623%15.4%12.6%12.6%8.4%8.4%6.9%6.9%5.7%
Feb 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Mar 202619.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Apr 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
May 202621%17.3%14.1%11.6%9.4%7.7%6.3%6.3%6.3%
Jun 202622.3%15%15%12.3%8.2%8.2%6.7%6.7%5.5%
Jul 202621.6%17.8%14.5%11.9%7.9%7.9%6.5%6.5%5.3%
Aug 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Toyota

    21.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Volkswagen

    17.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Honda

    14.3%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hyundai

    11.7%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kia

    9.5%

    Moved from 6th to 5th. 5M estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  6. 6.Ford

    7.8%

    Moved from 5th to 6th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Mazda

    6.4%

    Held 7th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Nissan

    6.4%

    Held 8th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Subaru

    5.2%

    Held 9th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among SUV brands worldwide?

In August 2026, Toyota was the most searched among SUV brands worldwide, with an estimated 11.1M branded searches and 21.2% estimated Share of Search within this set. Volkswagen is in 2nd place, 3.7 percentage points behind at 17.5% Share of Search.

Global SUV brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toyota19.8% → 21.2%23%Jan 202619.8%Oct 20251st
Volkswagen16.3% → 17.5%17.8%Jul 202615%Jun 20262nd
Honda13.4% → 14.3%15%Jun 202612.6%Jan 20263rd
Hyundai13.4% → 11.7%13.8%Nov 202511.6%Dec 20254th
Kia8.9% → 9.5%9.5%Feb 20267.5%Nov 20256th → 5th
Ford8.9% → 7.8%9.4%Dec 20257.7%May 20265th → 6th
Mazda6% → 6.4%6.9%Jan 20266%Oct 20258th → 7th
Nissan7.3% → 6.4%7.3%Oct 20256.2%Nov 20257th → 8th
Subaru6% → 5.2%6.3%Dec 20255.2%Feb 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide increased from 19.8% to 21.2%.
  • Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among SUV brands worldwide increased from 16.3% to 17.5%.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide increased from 13.4% to 14.3%.
  • Across the 11 months ending August 2026, Hyundai’s estimated Share of Search among SUV brands worldwide decreased from 13.4% to 11.7%.
  • Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide increased from 8.9% to 9.5%.
  • Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide decreased from 8.9% to 7.8%.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among SUV brands worldwide decreased from 7.3% to 6.4%.
  • Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide decreased from 6% to 5.2%.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide peaked at 23% in January 2026 and was lowest at 19.8% in October 2025.
  • Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among SUV brands worldwide peaked at 17.8% in July 2026 and was lowest at 15% in June 2026.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among SUV brands worldwide peaked at 15% in June 2026 and was lowest at 12.6% in January 2026.
  • Across the 11 months ending August 2026, Hyundai’s estimated Share of Search among SUV brands worldwide peaked at 13.8% in November 2025 and was lowest at 11.6% in December 2025.
  • Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide peaked at 9.5% in February 2026 and was lowest at 7.5% in November 2025.
  • Across the 11 months ending August 2026, Ford’s estimated Share of Search among SUV brands worldwide peaked at 9.4% in December 2025 and was lowest at 7.7% in May 2026.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among SUV brands worldwide peaked at 7.3% in October 2025 and was lowest at 6.2% in November 2025.
  • Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide peaked at 6.3% in December 2025 and was lowest at 5.2% in February 2026.
  • Across the 11 months ending August 2026, Kia rose from 6th to 5th among SUV brands worldwide.
  • Across the 11 months ending August 2026, Ford fell from 5th to 6th among SUV brands worldwide.
  • Across the 11 months ending August 2026, Mazda rose from 8th to 7th among SUV brands worldwide.
  • Across the 11 months ending August 2026, Nissan fell from 7th to 8th among SUV brands worldwide.

How did search popularity change for SUV brands worldwide in August 2026?

  1. In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.

  2. Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.

  3. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

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