How popular isKia in search?
In August 2026, there were an estimated 5M branded searches for Kia worldwide which held steady over the last 11 months. Kia holds 9.5% estimated Share of Search among SUV brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which SUV brands compete with Kia?
Share of Search by month for Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan, Subaru. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Honda | Hyundai | Kia | Ford | Mazda | Nissan | Subaru |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Nov 2025 | 20.4% | 16.8% | 13.8% | 13.8% | 7.5% | 9.2% | 6.2% | 6.2% | 6.2% |
| Dec 2025 | 21% | 17.3% | 14.1% | 11.6% | 7.7% | 9.4% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 23% | 15.4% | 12.6% | 12.6% | 8.4% | 8.4% | 6.9% | 6.9% | 5.7% |
| Feb 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Mar 2026 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Apr 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| May 2026 | 21% | 17.3% | 14.1% | 11.6% | 9.4% | 7.7% | 6.3% | 6.3% | 6.3% |
| Jun 2026 | 22.3% | 15% | 15% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% |
| Jul 2026 | 21.6% | 17.8% | 14.5% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 5.3% |
| Aug 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.2% | 11.1M | 0% | -0.4 points | |
| 2, held 2nd | 17.5% | 9.1M | 0% | -0.3 points | |
| 3, held 3rd | 14.3% | 7.5M | 0% | -0.3 points | |
| 4, held 4th | 11.7% | 6.1M | 0% | -0.2 points | |
| 5, moved from 6th to 5th | 9.5% | 5M | +22.2% | +1.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.8% | 4.1M | 0% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.4% | 3.4M | 0% | -0.1 points | |
| 8, held 8th | 6.4% | 3.4M | 0% | -0.1 points | |
| 9, held 9th | 5.2% | 2.7M | 0% | -0.1 points |
1.
Toyota21.2%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
17.5%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Honda14.3%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Hyundai
11.7%
Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Kia9.5%
Moved from 6th to 5th. 5M estimated branded searches, +22.2% vs prior month. Share +1.6 points.
6.
Ford
7.8%
Moved from 5th to 6th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Mazda
6.4%
Held 7th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Nissan6.4%
Held 8th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Subaru5.2%
Held 9th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Kia and its closest rivals
How has branded search demand for Kia changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kia worldwide held steady at 5M.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide increased from 8.9% to 9.5%.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide peaked at 9.5% in February 2026 and was lowest at 7.5% in November 2025.
- Across the 11 months ending August 2026, Kia rose from 6th to 5th among SUV brands worldwide.
How did search popularity change for SUV brands worldwide in August 2026?
5 changes
In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.
Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Kia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| SUV brands | 5th of 9 | 9.5% | Shown above |
| Electric car brands | 5th of 9 | 12.7% | Show ranking |
How is Kia measured?
Brandwave collects information about searches that people make online using Kia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kia
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