Brandwave

Kia vs Lucid Motors:Which is more popular by branded search?

In August 2026, Kia had more branded searches than Lucid Motors among electric car brands worldwide. Kia was estimated to have 5M branded searches compared to Lucid Motors’ 292K, and held a 12.7% Share of Search versus Lucid Motors’ 0.74%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, Kia or Lucid Motors?
Kia12.7%5M searches
vs
Lucid Motors0.74%292K searches

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Which is more popular in search, Kia or Lucid Motors?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kia and Lucid Motors among electric car brands worldwide, by month

Share of Search by month for Kia, Lucid Motors. The figures are in the table below the chart.

View monthly share of search table
MonthVolkswagenTeslaBYDHyundaiKiaNissanRivianPolestarLucid Motors
Oct 202521.3%21.3%14.3%17.4%11.6%9.5%1.9%1.9%0.72%
Nov 202523.1%18.9%15.5%18.9%10.3%8.5%2.1%2.1%0.65%
Dec 202524.7%20.2%13.5%16.5%11.1%9.1%2.2%1.8%0.84%
Jan 202621.3%17.4%17.4%17.4%11.7%9.5%1.9%2.3%0.91%
Feb 202623.1%18.9%15.5%15.5%12.7%8.5%2.5%2.5%0.79%
Mar 202621.4%17.5%17.5%17.5%11.7%9.6%2.3%1.9%0.73%
Apr 202621.5%21.5%17.6%14.4%11.8%7.9%2.4%2.4%0.73%
May 202622.4%18.3%18.3%15%12.2%8.2%2.4%2.4%0.76%
Jun 202620.3%20.3%16.6%16.6%11.1%9.1%2.7%2.7%0.74%
Jul 202623.7%19.4%15.9%15.9%10.6%8.7%2.6%2.6%0.78%
Aug 202623.2%19%15.6%15.6%12.7%8.5%2.5%2.1%0.74%
Sep 2026—————————

How has the Kia and Lucid Motors comparison changed over the last 12 months?

  • Kia was ahead of Lucid Motors in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches held steady at 5M.
  • Across the 11 months ending August 2026, Lucid Motors’ estimated Share of Search among electric car brands worldwide moved from 0.72% to 0.74%, and its estimated monthly branded searches moved from 311K to 292K.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Kia’s and Lucid Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kia

1 branded search term

  • kia

Lucid Motors

2 branded search terms

  • lucid air
  • lucid motors

How the Brand Demand Index is measured

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