Brandwave

How popular isVolkswagen in search?

In August 2026, there were an estimated 9.1M branded searches for Volkswagen worldwide which held steady over the last 11 months. Volkswagen holds 23.2% estimated Share of Search among electric car brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Volkswagen23.2%
  2. Tesla19%
  3. BYD15.6%
  4. Hyundai15.6%
  5. Kia12.7%
  6. Nissan8.5%
  7. Rivian2.5%
  8. Polestar2.1%
  9. Lucid Motors0.74%
Volkswagen website (opens in a new tab)

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Which electric car brands compete with Volkswagen?

Volkswagen against electric car brands worldwide, by month

Share of Search by month for Volkswagen, Tesla, BYD, Hyundai, Kia, Nissan, Rivian, Polestar. The figures are in the table below the chart.

View monthly share of search table
MonthVolkswagenTeslaBYDHyundaiKiaNissanRivianPolestarLucid Motors
Oct 202521.3%21.3%14.3%17.4%11.6%9.5%1.9%1.9%0.72%
Nov 202523.1%18.9%15.5%18.9%10.3%8.5%2.1%2.1%0.65%
Dec 202524.7%20.2%13.5%16.5%11.1%9.1%2.2%1.8%0.84%
Jan 202621.3%17.4%17.4%17.4%11.7%9.5%1.9%2.3%0.91%
Feb 202623.1%18.9%15.5%15.5%12.7%8.5%2.5%2.5%0.79%
Mar 202621.4%17.5%17.5%17.5%11.7%9.6%2.3%1.9%0.73%
Apr 202621.5%21.5%17.6%14.4%11.8%7.9%2.4%2.4%0.73%
May 202622.4%18.3%18.3%15%12.2%8.2%2.4%2.4%0.76%
Jun 202620.3%20.3%16.6%16.6%11.1%9.1%2.7%2.7%0.74%
Jul 202623.7%19.4%15.9%15.9%10.6%8.7%2.6%2.6%0.78%
Aug 202623.2%19%15.6%15.6%12.7%8.5%2.5%2.1%0.74%
Sep 2026—————————

  1. 1.Volkswagen

    23.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tesla

    19%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.BYD

    15.6%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hyundai

    15.6%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Kia

    12.7%

    Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  6. 6.Nissan

    8.5%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Rivian

    2.5%

    Moved from 8th to 7th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Polestar

    2.1%

    Moved from 7th to 8th. 823K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  9. 9.Lucid Motors

    0.74%

    Held 9th. 292K estimated branded searches, -2.8% vs prior month. Share 0 points.

Compare search popularity between Volkswagen and its closest rivals

How has branded search demand for Volkswagen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Volkswagen worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among electric car brands worldwide increased from 21.3% to 23.2%.
  • Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among electric car brands worldwide peaked at 24.7% in December 2025 and was lowest at 20.3% in June 2026.
  • Across the 11 months ending August 2026, Volkswagen rose from 2nd to 1st among electric car brands worldwide.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.

  2. BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.

  3. In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.

  4. In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.

  5. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  6. Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

Where does Volkswagen compete?

Volkswagen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands2nd of 917.5%Show ranking
Van brands2nd of 820.8%Show ranking
Electric car brands1st of 923.2%Shown above

How is Volkswagen measured?

Brandwave collects information about searches that people make online using Volkswagen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • volkswagen

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How the Brand Demand Index is measured

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