How popular isVolkswagen in search?
In August 2026, there were an estimated 9.1M branded searches for Volkswagen worldwide which held steady over the last 11 months. Volkswagen holds 20.8% estimated Share of Search among van brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which van brands compete with Volkswagen?
Share of Search by month for Toyota, Volkswagen, Mercedes-Benz, Ford, Nissan, Renault, Peugeot, Citroen. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Mercedes-Benz | Ford | Nissan | Renault | Peugeot | Citroen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Nov 2025 | 23.5% | 19.3% | 21.6% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% |
| Dec 2025 | 23.8% | 19.6% | 21.9% | 10.7% | 7.2% | 7.2% | 5.9% | 3.9% |
| Jan 2026 | 26.3% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Feb 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Mar 2026 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Apr 2026 | 23.5% | 19.4% | 21.6% | 8.7% | 7.1% | 8.7% | 7.1% | 3.9% |
| May 2026 | 24.2% | 20% | 22.3% | 8.9% | 7.3% | 7.3% | 6% | 4% |
| Jun 2026 | 26.2% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Jul 2026 | 25.4% | 21% | 19.1% | 9.4% | 7.7% | 7.7% | 6.3% | 3.4% |
| Aug 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.3% | 11.1M | 0% | -0.2 points | |
| 2, held 2nd | 20.8% | 9.1M | 0% | -0.2 points | |
| 3, held 3rd | 19% | 8.3M | 0% | -0.1 points | |
| 4, held 4th | 9.3% | 4.1M | 0% | -0.1 points | |
| 5, held 5th | 7.6% | 3.4M | 0% | -0.1 points | |
| 6, held 6th | 7.6% | 3.4M | 0% | -0.1 points | |
| 7, held 7th | 6.2% | 2.7M | 0% | 0 points | |
| 8, held 8th | 4.2% | 1.8M | +22% | +0.7 points |
1.
Toyota25.3%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
20.8%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
19%
Held 3rd. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Ford
9.3%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Nissan7.6%
Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Renault
7.6%
Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Peugeot
6.2%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
8.
Citroen
4.2%
Held 8th. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.
Compare search popularity between Volkswagen and its closest rivals
How has branded search demand for Volkswagen changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Volkswagen worldwide held steady at 9.1M.
- Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among van brands worldwide increased from 18.6% to 20.8%.
- Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among van brands worldwide peaked at 21% in July 2026 and was lowest at 17.7% in January 2026.
- Across the 11 months ending August 2026, Volkswagen rose from 3rd to 2nd among van brands worldwide.
How did search popularity change for van brands worldwide in August 2026?
6 changes
In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%.
Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.
Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Volkswagen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| SUV brands | 2nd of 9 | 17.5% | Show ranking |
| Van brands | 2nd of 8 | 20.8% | Shown above |
| Electric car brands | 1st of 9 | 23.2% | Show ranking |
How is Volkswagen measured?
Brandwave collects information about searches that people make online using Volkswagen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- volkswagen
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Is Volkswagen your brand?
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