Brandwave

How popular isNissan in search?

In August 2026, there were an estimated 3.4M branded searches for Nissan worldwide which is down 18.1% over the last 11 months. Nissan holds 8.5% estimated Share of Search among electric car brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Volkswagen23.2%
  2. Tesla19%
  3. BYD15.6%
  4. Hyundai15.6%
  5. Kia12.7%
  6. Nissan8.5%
  7. Rivian2.5%
  8. Polestar2.1%
  9. Lucid Motors0.74%
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Which electric car brands compete with Nissan?

Nissan against electric car brands worldwide, by month

Share of Search by month for Volkswagen, Tesla, BYD, Hyundai, Kia, Nissan, Rivian, Polestar. The figures are in the table below the chart.

View monthly share of search table
MonthVolkswagenTeslaBYDHyundaiKiaNissanRivianPolestarLucid Motors
Oct 202521.3%21.3%14.3%17.4%11.6%9.5%1.9%1.9%0.72%
Nov 202523.1%18.9%15.5%18.9%10.3%8.5%2.1%2.1%0.65%
Dec 202524.7%20.2%13.5%16.5%11.1%9.1%2.2%1.8%0.84%
Jan 202621.3%17.4%17.4%17.4%11.7%9.5%1.9%2.3%0.91%
Feb 202623.1%18.9%15.5%15.5%12.7%8.5%2.5%2.5%0.79%
Mar 202621.4%17.5%17.5%17.5%11.7%9.6%2.3%1.9%0.73%
Apr 202621.5%21.5%17.6%14.4%11.8%7.9%2.4%2.4%0.73%
May 202622.4%18.3%18.3%15%12.2%8.2%2.4%2.4%0.76%
Jun 202620.3%20.3%16.6%16.6%11.1%9.1%2.7%2.7%0.74%
Jul 202623.7%19.4%15.9%15.9%10.6%8.7%2.6%2.6%0.78%
Aug 202623.2%19%15.6%15.6%12.7%8.5%2.5%2.1%0.74%
Sep 2026—————————

  1. 1.Volkswagen

    23.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tesla

    19%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.BYD

    15.6%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hyundai

    15.6%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Kia

    12.7%

    Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  6. 6.Nissan

    8.5%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Rivian

    2.5%

    Moved from 8th to 7th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Polestar

    2.1%

    Moved from 7th to 8th. 823K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  9. 9.Lucid Motors

    0.74%

    Held 9th. 292K estimated branded searches, -2.8% vs prior month. Share 0 points.

Compare search popularity between Nissan and its closest rivals

How has branded search demand for Nissan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nissan worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among electric car brands worldwide decreased from 9.5% to 8.5%.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among electric car brands worldwide peaked at 9.6% in March 2026 and was lowest at 7.9% in April 2026.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.

  2. BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.

  3. In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.

  4. In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.

  5. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  6. Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

Where does Nissan compete?

Nissan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands8th of 96.4%Show ranking
Van brands5th of 87.6%Show ranking
Electric car brands6th of 98.5%Shown above
Sports car brands5th of 715.1%Show ranking

How is Nissan measured?

Brandwave collects information about searches that people make online using Nissan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nissan

Do you work for Nissan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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