Brandwave

Sports car brands:Which are searched most?

In August 2026, Porsche was the most searched among sports car brands worldwide, with an estimated 5M branded searches and 22.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Porsche22.5%
  2. Lamborghini18.4%
  3. Ferrari15.1%
  4. Mazda15.1%
  5. Nissan15.1%
  6. Aston Martin8.2%
  7. Mclaren5.5%

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Share of SearchLeaderboard

Compare the sports car brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports car brands worldwide, by month

Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.

View monthly share of search table
MonthPorscheLamborghiniFerrariMazdaNissanAston MartinMclaren
Oct 202522.9%18.7%15.3%12.5%15.3%6.8%8.4%
Nov 202525.5%17%14%14%14%6.3%9.3%
Dec 202525.6%17.1%14%14%14%7.7%7.7%
Jan 202624.4%16.3%13.4%16.3%16.3%7.3%6%
Feb 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Mar 202624.7%16.5%13.5%13.5%16.5%9.1%6.1%
Apr 202625.9%17.3%14.2%14.2%14.2%7.8%6.4%
May 202625.2%16.8%16.8%13.8%13.8%7.5%6.2%
Jun 202622.6%18.5%15.1%15.1%15.1%6.8%6.8%
Jul 202624.1%16.1%13.2%16.1%16.1%7.2%7.2%
Aug 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Porsche

    22.5%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Lamborghini

    18.4%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  3. 3.Ferrari

    15.1%

    Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  4. 4.Mazda

    15.1%

    Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Nissan

    15.1%

    Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Aston Martin

    8.2%

    Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.

  7. 7.Mclaren

    5.5%

    Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among sports car brands worldwide?

In August 2026, Porsche was the most searched among sports car brands worldwide, with an estimated 5M branded searches and 22.5% estimated Share of Search within this set. Lamborghini is in 2nd place, 4.1 percentage points behind at 18.4% Share of Search.

Global sports car brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Porsche22.9% → 22.5%25.9%Apr 202622.5%Feb 20261st
Lamborghini18.7% → 18.4%18.7%Oct 202516.1%Jul 20262nd
Ferrari15.3% → 15.1%16.8%May 202613.2%Jul 20263rd
Mazda12.5% → 15.1%16.3%Jan 202612.5%Oct 20255th → 4th
Nissan15.3% → 15.1%16.5%Mar 202613.8%May 20264th → 5th
Aston Martin6.8% → 8.2%9.1%Mar 20266.3%Nov 20257th → 6th
Mclaren8.4% → 5.5%9.3%Nov 20255.5%Feb 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide increased from 12.5% to 15.1%.
  • Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide increased from 6.8% to 8.2%.
  • Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide decreased from 8.4% to 5.5%.
  • Across the 11 months ending August 2026, Porsche’s estimated Share of Search among sports car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.5% in February 2026.
  • Across the 11 months ending August 2026, Lamborghini’s estimated Share of Search among sports car brands worldwide peaked at 18.7% in October 2025 and was lowest at 16.1% in July 2026.
  • Across the 11 months ending August 2026, Ferrari’s estimated Share of Search among sports car brands worldwide peaked at 16.8% in May 2026 and was lowest at 13.2% in July 2026.
  • Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide peaked at 16.3% in January 2026 and was lowest at 12.5% in October 2025.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among sports car brands worldwide peaked at 16.5% in March 2026 and was lowest at 13.8% in May 2026.
  • Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide peaked at 9.1% in March 2026 and was lowest at 6.3% in November 2025.
  • Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide peaked at 9.3% in November 2025 and was lowest at 5.5% in February 2026.
  • Across the 11 months ending August 2026, Mazda rose from 5th to 4th among sports car brands worldwide.
  • Across the 11 months ending August 2026, Nissan fell from 4th to 5th among sports car brands worldwide.
  • Across the 11 months ending August 2026, Aston Martin rose from 7th to 6th among sports car brands worldwide.
  • Across the 11 months ending August 2026, Mclaren fell from 6th to 7th among sports car brands worldwide.
  • Across the 11 months ending August 2026, Porsche, Lamborghini and Ferrari held steady: their estimated Share of Search among sports car brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sports car brands worldwide in August 2026?

  1. In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.

  2. In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.

  3. In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.

  4. In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.

  5. In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.

  6. In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

  7. In August 2026, Nissan lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

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