Brandwave

How popular isPorsche in search?

In August 2026, there were an estimated 5M branded searches for Porsche worldwide which is down 18.3% over the last 11 months. Porsche holds 22.5% estimated Share of Search among sports car brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Porsche22.5%
  2. Lamborghini18.4%
  3. Ferrari15.1%
  4. Mazda15.1%
  5. Nissan15.1%
  6. Aston Martin8.2%
  7. Mclaren5.5%
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Which sports car brands compete with Porsche?

Porsche against sports car brands worldwide, by month

Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.

View monthly share of search table
MonthPorscheLamborghiniFerrariMazdaNissanAston MartinMclaren
Oct 202522.9%18.7%15.3%12.5%15.3%6.8%8.4%
Nov 202525.5%17%14%14%14%6.3%9.3%
Dec 202525.6%17.1%14%14%14%7.7%7.7%
Jan 202624.4%16.3%13.4%16.3%16.3%7.3%6%
Feb 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Mar 202624.7%16.5%13.5%13.5%16.5%9.1%6.1%
Apr 202625.9%17.3%14.2%14.2%14.2%7.8%6.4%
May 202625.2%16.8%16.8%13.8%13.8%7.5%6.2%
Jun 202622.6%18.5%15.1%15.1%15.1%6.8%6.8%
Jul 202624.1%16.1%13.2%16.1%16.1%7.2%7.2%
Aug 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Sep 2026———————

  1. 1.Porsche

    22.5%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Lamborghini

    18.4%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  3. 3.Ferrari

    15.1%

    Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  4. 4.Mazda

    15.1%

    Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Nissan

    15.1%

    Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Aston Martin

    8.2%

    Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.

  7. 7.Mclaren

    5.5%

    Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.

Compare search popularity between Porsche and its closest rivals

How has branded search demand for Porsche changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Porsche worldwide fell from 6.1M to 5M.
  • Across the 11 months ending August 2026, Porsche’s estimated Share of Search among sports car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.5% in February 2026.

How did search popularity change for sports car brands worldwide in August 2026?

  1. In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.

  2. In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.

  3. In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.

  4. In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.

  5. In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.

  6. In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

Where does Porsche compete?

Porsche is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury car brands3rd of 813.8%Show ranking
Sports car brands1st of 722.5%Shown above

How is Porsche measured?

Brandwave collects information about searches that people make online using Porsche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • porsche

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How the Brand Demand Index is measured

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