Land Rover vs Porsche:Which is more popular by branded search?
In August 2026, Porsche had more branded searches than Land Rover among luxury car brands worldwide. Porsche was estimated to have 5M branded searches compared to Land Rover’s 1.2M, and held a 13.8% Share of Search versus Land Rover’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Land Rover or Porsche?
Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Porsche, Land Rover. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Mercedes-Benz | Porsche | Audi | Lexus | Volvo | Jaguar | Land Rover |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 22.7% | 13.6% | 11.1% | 7.4% | 6.1% | 11.1% | 3.3% |
| Nov 2025 | 22.5% | 25.1% | 15.1% | 10.1% | 6.7% | 6.7% | 10.1% | 3.7% |
| Dec 2025 | 22.2% | 24.8% | 14.8% | 9.9% | 8.1% | 6.6% | 9.9% | 3.6% |
| Jan 2026 | 24.8% | 22.8% | 13.7% | 11.2% | 7.5% | 7.5% | 9.1% | 3.4% |
| Feb 2026 | 24.9% | 22.7% | 13.6% | 13.6% | 7.5% | 7.5% | 6.1% | 4.1% |
| Mar 2026 | 26.3% | 24.2% | 14.5% | 11.8% | 7.9% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 23.2% | 25.9% | 15.5% | 10.4% | 8.5% | 7% | 5.7% | 3.8% |
| May 2026 | 22.9% | 25.6% | 15.3% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% |
| Jun 2026 | 26.1% | 23.8% | 14.3% | 11.7% | 7.8% | 6.4% | 6.4% | 3.5% |
| Jul 2026 | 26.2% | 23.9% | 14.3% | 11.7% | 7.9% | 6.4% | 5.2% | 4.3% |
| Aug 2026 | 25.3% | 23.1% | 13.8% | 11.3% | 9.3% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Land Rover and Porsche comparison changed over the last 12 months?
3 findings
- Porsche was ahead of Land Rover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Land Rover’s estimated Share of Search among luxury car brands worldwide moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Porsche’s estimated Share of Search among luxury car brands worldwide moved from 13.6% to 13.8%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for luxury car brands worldwide in August 2026?
2 changes
In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.
Estimated monthly branded searches for Porsche worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Land Rover’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land Rover
1 branded search term
- land rover
Porsche
1 branded search term
- porsche
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.