Brandwave

How popular isPorsche in search?

In August 2026, there were an estimated 5M branded searches for Porsche worldwide which is down 18.3% over the last 11 months. Porsche holds 13.8% estimated Share of Search among luxury car brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BMW25.3%
  2. Mercedes-Benz23.1%
  3. Porsche13.8%
  4. Audi11.3%
  5. Lexus9.3%
  6. Volvo7.6%
  7. Jaguar6.2%
  8. Land Rover3.4%
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Where does Porsche compete?

Porsche is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury car brands3rd of 813.8%Shown below
Sports car brands1st of 722.5%Show ranking

Which luxury car brands compete with Porsche?

Porsche against luxury car brands worldwide, by month

Share of Search by month for BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar, Land Rover. The figures are in the table below the chart.

View monthly share of search table
MonthBMWMercedes-BenzPorscheAudiLexusVolvoJaguarLand Rover
Oct 202524.7%22.7%13.6%11.1%7.4%6.1%11.1%3.3%
Nov 202522.5%25.1%15.1%10.1%6.7%6.7%10.1%3.7%
Dec 202522.2%24.8%14.8%9.9%8.1%6.6%9.9%3.6%
Jan 202624.8%22.8%13.7%11.2%7.5%7.5%9.1%3.4%
Feb 202624.9%22.7%13.6%13.6%7.5%7.5%6.1%4.1%
Mar 202626.3%24.2%14.5%11.8%7.9%6.5%5.3%3.5%
Apr 202623.2%25.9%15.5%10.4%8.5%7%5.7%3.8%
May 202622.9%25.6%15.3%10.3%8.4%6.9%6.9%3.8%
Jun 202626.1%23.8%14.3%11.7%7.8%6.4%6.4%3.5%
Jul 202626.2%23.9%14.3%11.7%7.9%6.4%5.2%4.3%
Aug 202625.3%23.1%13.8%11.3%9.3%7.6%6.2%3.4%
Sep 2026————————

  1. 1.BMW

    25.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mercedes-Benz

    23.1%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Porsche

    13.8%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Audi

    11.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Lexus

    9.3%

    Held 5th. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  6. 6.Volvo

    7.6%

    Held 6th. 2.7M estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  7. 7.Jaguar

    6.2%

    Held 7th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  8. 8.Land Rover

    3.4%

    Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.9 points.

Compare search popularity between Porsche and its closest rivals

How has branded search demand for Porsche changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Porsche worldwide fell from 6.1M to 5M.
  • Across the 11 months ending August 2026, Porsche’s estimated Share of Search among luxury car brands worldwide peaked at 15.5% in April 2026 and was lowest at 13.6% in October 2025.

How did search popularity change for luxury car brands worldwide in August 2026?

  1. In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.

  2. In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.

  3. In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.

  4. In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.

  5. In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.

  6. In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.

How is Porsche measured?

Brandwave collects information about searches that people make online using Porsche’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • porsche

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How the Brand Demand Index is measured

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