Brandwave

Porsche vs Rolls-Royce:Which is searched more?

In September 2026, Porsche had more branded searches than Rolls-Royce among car brands worldwide. Porsche had about 5 million branded searches, while Rolls-Royce had 1.8 million. Porsche made up 2.6% of all car brand searches we track, and Rolls-Royce accounted for 0.97%. These are worldwide searches for English-language branded terms.

Share of searches among car brands worldwide in September 2026Is Porsche or Rolls-Royce more popular in search?
Porsche2.6%5M searches
vs
Rolls-Royce0.97%1.8M searches

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Is Porsche or Rolls-Royce more popular in search?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Porsche and Rolls-Royce among car brands worldwide, by month

Share of searches by month for Porsche, Rolls-Royce. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaRolls-Royce
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.1%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.2%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.2%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.1%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.1%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.1%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.1%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%0.98%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%0.97%

How has the Porsche and Rolls-Royce comparison changed over the last 12 months?

3 findings
  • Porsche was ahead of Rolls-Royce in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Porsche’s share of searches among car brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Rolls-Royce rose from 38th to 37th among car brands worldwide.

  2. Estimated monthly branded searches for Porsche worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Porsche’s and Rolls-Royce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Porsche

1 branded search term

  • porsche

Rolls-Royce

1 branded search term

  • rolls royce

How the Brand Demand Index is measured

Other head-to-heads among car brands

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