Maserati vs Porsche:Which is more popular?
In September 2026, Porsche had more branded searches than Maserati among car brands worldwide. Porsche had about 5 million branded searches, while Maserati had 1.5 million. Porsche made up 2.6% of all car brand searches we track, and Maserati accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about car brands, Porsche appeared in two of the five answers and Maserati in one. Porsche was mentioned before Maserati in every answer that named either.
Who do people search for more?
Porsche, about 3 searches for every 1 for Maserati
Who does AI mention more?
Porsche, mentioned in 2 of 5 answers, Maserati in 1
Who does AI recommend more?
Porsche, named ahead of Maserati in 2 of 2 answers
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Porsche was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maserati was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Porsche was listed before Maserati in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maserati1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car brand should I buy?”
Asked ChatGPT
“What are the best car brands?”
Asked ChatGPT
“What's the best car brand for an everyday car?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“reliable car brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Maserati or Porsche more popular in search?
This chart shows how often people search Google for Maserati and Porsche by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Porsche, Maserati. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Maserati |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 0.73% |
| Nov 2025 | 5.8% | 5.8% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 0.78% |
| Dec 2025 | 6% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 0.8% |
| Jan 2026 | 5.8% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 0.72% |
| Feb 2026 | 6.2% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.82% |
| Mar 2026 | 5.9% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.6% | 1.6% | 0.74% |
| Apr 2026 | 6.1% | 5.6% | 4.6% | 4.6% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 0.76% |
| May 2026 | 6.2% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.6% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 0.77% |
| Jun 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 0.84% |
| Jul 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 0.84% |
| Aug 2026 | 6.1% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.8% |
| Sep 2026 | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.79% |
How has the Maserati and Porsche comparison changed over the last 12 months?
3 findings
- Porsche was ahead of Maserati in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands worldwide moved from 0.73% to 0.79%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Porsche’s share of searches among car brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Maserati fell from 41st to 43rd among car brands worldwide.
Estimated monthly branded searches for Porsche worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maserati’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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