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Luxury car brands:Which brands are most popular in search?

In August 2026, BMW was the most searched among luxury car brands worldwide, with an estimated 9.1M branded searches and 25.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BMW25.3%
  2. Mercedes-Benz23.1%
  3. Porsche13.8%
  4. Audi11.3%
  5. Lexus9.3%
  6. Volvo7.6%
  7. Jaguar6.2%
  8. Land Rover3.4%

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Share of SearchLeaderboard

Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among luxury car brands worldwide, by month

Share of Search by month for BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar, Land Rover. The figures are in the table below the chart.

View monthly share of search table
MonthBMWMercedes-BenzPorscheAudiLexusVolvoJaguarLand Rover
Oct 202524.7%22.7%13.6%11.1%7.4%6.1%11.1%3.3%
Nov 202522.5%25.1%15.1%10.1%6.7%6.7%10.1%3.7%
Dec 202522.2%24.8%14.8%9.9%8.1%6.6%9.9%3.6%
Jan 202624.8%22.8%13.7%11.2%7.5%7.5%9.1%3.4%
Feb 202624.9%22.7%13.6%13.6%7.5%7.5%6.1%4.1%
Mar 202626.3%24.2%14.5%11.8%7.9%6.5%5.3%3.5%
Apr 202623.2%25.9%15.5%10.4%8.5%7%5.7%3.8%
May 202622.9%25.6%15.3%10.3%8.4%6.9%6.9%3.8%
Jun 202626.1%23.8%14.3%11.7%7.8%6.4%6.4%3.5%
Jul 202626.2%23.9%14.3%11.7%7.9%6.4%5.2%4.3%
Aug 202625.3%23.1%13.8%11.3%9.3%7.6%6.2%3.4%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.BMW

    25.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mercedes-Benz

    23.1%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Porsche

    13.8%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Audi

    11.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Lexus

    9.3%

    Held 5th. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  6. 6.Volvo

    7.6%

    Held 6th. 2.7M estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  7. 7.Jaguar

    6.2%

    Held 7th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  8. 8.Land Rover

    3.4%

    Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among luxury car brands worldwide?

In August 2026, BMW was the most searched among luxury car brands worldwide, with an estimated 9.1M branded searches and 25.3% estimated Share of Search within this set. Mercedes-Benz is in 2nd place, 2.2 percentage points behind at 23.1% Share of Search.

Global luxury car brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BMW24.7% → 25.3%26.3%Mar 202622.2%Dec 20251st
Mercedes-Benz22.7% → 23.1%25.9%Apr 202622.7%Oct 20252nd
Porsche13.6% → 13.8%15.5%Apr 202613.6%Oct 20253rd
Audi11.1% → 11.3%13.6%Feb 20269.9%Dec 20254th
Lexus7.4% → 9.3%9.3%Aug 20266.7%Nov 20256th → 5th
Volvo6.1% → 7.6%7.6%Aug 20266.1%Oct 20257th → 6th
Jaguar11.1% → 6.2%11.1%Oct 20255.2%Jul 20265th → 7th
Land Rover3.3% → 3.4%4.3%Jul 20263.3%Oct 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide increased from 24.7% to 25.3%.
  • Across the 11 months ending August 2026, Lexus’ estimated Share of Search among luxury car brands worldwide increased from 7.4% to 9.3%.
  • Across the 11 months ending August 2026, Volvo’s estimated Share of Search among luxury car brands worldwide increased from 6.1% to 7.6%.
  • Across the 11 months ending August 2026, Jaguar’s estimated Share of Search among luxury car brands worldwide decreased from 11.1% to 6.2%.
  • Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide peaked at 26.3% in March 2026 and was lowest at 22.2% in December 2025.
  • Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among luxury car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.7% in October 2025.
  • Across the 11 months ending August 2026, Porsche’s estimated Share of Search among luxury car brands worldwide peaked at 15.5% in April 2026 and was lowest at 13.6% in October 2025.
  • Across the 11 months ending August 2026, Audi’s estimated Share of Search among luxury car brands worldwide peaked at 13.6% in February 2026 and was lowest at 9.9% in December 2025.
  • Across the 11 months ending August 2026, Lexus’ estimated Share of Search among luxury car brands worldwide peaked at 9.3% in August 2026 and was lowest at 6.7% in November 2025.
  • Across the 11 months ending August 2026, Jaguar’s estimated Share of Search among luxury car brands worldwide peaked at 11.1% in October 2025 and was lowest at 5.2% in July 2026.
  • Across the 11 months ending August 2026, Lexus rose from 6th to 5th among luxury car brands worldwide.
  • Across the 11 months ending August 2026, Volvo rose from 7th to 6th among luxury car brands worldwide.
  • Across the 11 months ending August 2026, Jaguar fell from 5th to 7th among luxury car brands worldwide.
  • Across the 11 months ending August 2026, Mercedes-Benz, Porsche, Audi and Land Rover held steady: their estimated Share of Search among luxury car brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for luxury car brands worldwide in August 2026?

  1. In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.

  2. In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.

  3. In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.

  4. In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.

  5. In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.

  6. In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.

  7. Estimated monthly branded searches for Porsche worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.

  8. Estimated monthly branded searches for Audi worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

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