Brandwave

How popular isRolls-Royce?

In September 2026, people searched for Rolls-Royce by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 4.4% of all global luxury car brand searches, placing Rolls-Royce ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about luxury car brands, Rolls-Royce appeared in four of the five answers and was the sixth most recommended of the 12.

Search and AI answers in September 2026

Rolls-Royce is the ninth most searched of 12 competitors and the sixth most recommended in AI answers.

  1. BMWShare of searches 21.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Mercedes-BenzShare of searches 20%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PorscheShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. AudiShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Rolls-RoyceShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

+7 more

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Top luxury car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolls-Royce was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rolls-Royce is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mercedes-Benz1st
  2. Lexus2nd
  3. BMW3rd
  4. Audi4th
  5. Porsche5th
  6. Rolls-Royce6th
  7. Genesis7th
  8. Acura8th
  9. Volvo9th
  10. Bentley10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BMW5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mercedes-Benz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porsche4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rolls-Royce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bentley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acura2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+2 more

See every answer about luxury car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which luxury car brands compete with Rolls-Royce?

Rolls-Royce against luxury car brands worldwide, by month

Share of searches by month for BMW, Mercedes-Benz, Porsche, Audi, Jaguar, Lexus, Volvo, Genesis, Rolls-Royce, Land Rover, Bentley. The figures are in the table below the chart.

View monthly share of searches table
MonthBMWMercedes-BenzPorscheAudiJaguarLexusVolvoGenesisRolls-RoyceLand RoverBentleyAcura
Oct 202521.6%19.9%11.9%9.7%9.7%6.5%5.3%3.6%4.4%2.9%2.9%1.6%
Nov 202519.6%21.9%13.1%8.8%8.8%5.9%5.9%3.9%4.8%3.2%2.6%1.4%
Dec 202519.4%21.6%13%8.7%8.7%7.1%5.8%3.9%4.7%3.2%2.6%1.4%
Jan 202621.8%20.1%12%9.8%8%6.6%6.6%3.6%4.4%3%2.4%1.6%
Feb 202621.6%19.8%11.8%11.8%5.3%6.5%6.5%4.3%4.3%3.5%2.9%1.6%
Mar 202622.9%21.1%12.7%10.3%4.6%6.9%5.7%3.8%4.6%3.1%2.5%1.7%
Apr 202620%22.3%13.4%8.9%4.9%7.3%6%4%4.9%3.3%3.3%1.8%
May 202619.7%22.1%13.2%8.8%5.9%7.2%5.9%4%4.8%3.2%3.2%1.8%
Jun 202622.5%20.6%12.3%10.1%5.5%6.8%5.5%4.5%4.5%3%3%1.7%
Jul 202622.6%20.6%12.4%10.1%4.5%6.8%5.5%4.5%4.5%3.7%3%1.7%
Aug 202621.8%20%12%9.8%5.4%8%6.5%4.4%4.4%2.9%2.9%2%
Sep 202621.8%20%11.9%9.8%6.5%6.5%6.5%4.4%4.4%3.6%2.9%1.6%

  1. 1.BMW

    21.8%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Mercedes-Benz

    20%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Porsche

    11.9%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Audi

    9.8%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jaguar

    6.5%

    Moved from 7th to 5th. 2.7M estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  6. 6.Lexus

    6.5%

    Moved from 5th to 6th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.Volvo

    6.5%

    Moved from 6th to 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Genesis

    4.4%

    Held 8th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Rolls-Royce

    4.4%

    Held 9th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Land Rover

    3.6%

    Moved from 11th to 10th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  11. 11.Bentley

    2.9%

    Moved from 10th to 11th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Acura

    1.6%

    Held 12th. 673K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare popularity between Rolls-Royce and its closest rivals

Every comparison with Rolls-Royce

37 comparisons

How has branded search demand for Rolls-Royce changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rolls-Royce worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Rolls-Royce fell from 8th to 9th among luxury car brands worldwide.

How did search popularity change for luxury car brands worldwide in September 2026?

6 changes

  1. In September 2026, Land Rover overtook Bentley to rank 10th among luxury car brands worldwide, with 3.6% of the searches.

  2. In September 2026, Jaguar overtook Lexus and Volvo to rank 5th among luxury car brands worldwide, with 6.5% of the searches.

  3. In September 2026, Lexus lost share of searches among luxury car brands worldwide, from 8% to 6.5%.

  4. Estimated monthly branded searches for Bentley worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  5. Estimated monthly branded searches for Rolls-Royce worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Porsche worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are Rolls-Royce’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rolls-Royce’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rolls royce

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How the Brand Demand Index is measured

Where does Rolls-Royce compete?

Rolls-Royce is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands37th of 850.97%Show ranking
Luxury car brands9th of 124.4%Shown above
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