How popular isAudi in search?
In August 2026, there were an estimated 4.1M branded searches for Audi worldwide which is down 18.2% over the last 11 months. Audi holds 11.3% estimated Share of Search among luxury car brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
BMW25.3%
Mercedes-Benz23.1%
Porsche13.8%
Audi11.3%
Lexus9.3%
Volvo7.6%
Jaguar6.2%
Land Rover3.4%
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Which luxury car brands compete with Audi?
Share of Search by month for BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar, Land Rover. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Mercedes-Benz | Porsche | Audi | Lexus | Volvo | Jaguar | Land Rover |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 22.7% | 13.6% | 11.1% | 7.4% | 6.1% | 11.1% | 3.3% |
| Nov 2025 | 22.5% | 25.1% | 15.1% | 10.1% | 6.7% | 6.7% | 10.1% | 3.7% |
| Dec 2025 | 22.2% | 24.8% | 14.8% | 9.9% | 8.1% | 6.6% | 9.9% | 3.6% |
| Jan 2026 | 24.8% | 22.8% | 13.7% | 11.2% | 7.5% | 7.5% | 9.1% | 3.4% |
| Feb 2026 | 24.9% | 22.7% | 13.6% | 13.6% | 7.5% | 7.5% | 6.1% | 4.1% |
| Mar 2026 | 26.3% | 24.2% | 14.5% | 11.8% | 7.9% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 23.2% | 25.9% | 15.5% | 10.4% | 8.5% | 7% | 5.7% | 3.8% |
| May 2026 | 22.9% | 25.6% | 15.3% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% |
| Jun 2026 | 26.1% | 23.8% | 14.3% | 11.7% | 7.8% | 6.4% | 6.4% | 3.5% |
| Jul 2026 | 26.2% | 23.9% | 14.3% | 11.7% | 7.9% | 6.4% | 5.2% | 4.3% |
| Aug 2026 | 25.3% | 23.1% | 13.8% | 11.3% | 9.3% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.3% | 9.1M | 0% | -0.9 points | |
| 2, held 2nd | 23.1% | 8.3M | 0% | -0.8 points | |
| 3, held 3rd | 13.8% | 5M | 0% | -0.5 points | |
| 4, held 4th | 11.3% | 4.1M | 0% | -0.4 points | |
| 5, held 5th | 9.3% | 3.4M | +22.3% | +1.4 points | |
| 6, held 6th | 7.6% | 2.7M | +22.3% | +1.2 points | |
| 7, held 7th | 6.2% | 2.2M | +22.4% | +1 points | |
| 8, held 8th | 3.4% | 1.2M | -18.7% | -0.9 points |
1.
BMW25.3%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
23.1%
Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Porsche13.8%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Audi11.3%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Lexus9.3%
Held 5th. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.4 points.
6.
Volvo7.6%
Held 6th. 2.7M estimated branded searches, +22.3% vs prior month. Share +1.2 points.
7.
Jaguar6.2%
Held 7th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.
3.4%
Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.9 points.
Compare search popularity between Audi and its closest rivals
How has branded search demand for Audi changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Audi worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Audi’s estimated Share of Search among luxury car brands worldwide peaked at 13.6% in February 2026 and was lowest at 9.9% in December 2025.
How did search popularity change for luxury car brands worldwide in August 2026?
6 changes
In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.
In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.
In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.
In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.
In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.
How is Audi measured?
Brandwave collects information about searches that people make online using Audi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- audi
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