Audi vs Lexus:Which is searched more?
In August 2026, Audi had more branded searches than Lexus among luxury car brands worldwide. Audi was estimated to have 4.1M branded searches compared to Lexus’ 3.4M, and held an 11.3% Share of Search versus Lexus’ 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audi or Lexus?
Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audi, Lexus. The figures are in the table below the chart.
View monthly share of search table
| Month | Audi | Lexus |
|---|---|---|
| Oct 2025 | 11.1% | 7.4% |
| Nov 2025 | 10.1% | 6.7% |
| Dec 2025 | 9.9% | 8.1% |
| Jan 2026 | 11.2% | 7.5% |
| Feb 2026 | 13.6% | 7.5% |
| Mar 2026 | 11.8% | 7.9% |
| Apr 2026 | 10.4% | 8.5% |
| May 2026 | 10.3% | 8.4% |
| Jun 2026 | 11.7% | 7.8% |
| Jul 2026 | 11.7% | 7.9% |
| Aug 2026 | 11.3% | 9.3% |
| Sep 2026 | — | — |
How has the Audi and Lexus comparison changed over the last 12 months?
3 findings
- Audi was ahead of Lexus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audi’s estimated Share of Search among luxury car brands worldwide moved from 11.1% to 11.3%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Lexus’ estimated Share of Search among luxury car brands worldwide moved from 7.4% to 9.3%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for luxury car brands worldwide in August 2026?
2 changes
In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.
Estimated monthly branded searches for Audi worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audi’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.