Brandwave

Bentley vs Rolls-Royce:Which is more popular?

In September 2026, Rolls-Royce had more branded searches than Bentley among luxury car brands worldwide. Rolls-Royce had about 1.8 million branded searches, while Bentley had 1.2 million. Rolls-Royce made up 4.4% of all luxury car brand searches we track, and Bentley accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about luxury car brands, Rolls-Royce appeared in four of the five answers and Bentley in three. Rolls-Royce was mentioned before Bentley in three out of four answers that named either.

Among luxury car brands worldwide in September 2026

Who do people search for more?

Rolls-Royce, about 50% more searches than Bentley

Rolls-Royce 1.8M searchesBentley 1.2M searches

Who does AI mention more?

Rolls-Royce, mentioned in 4 of 5 answers, Bentley in 3

Rolls-Royce in 4 of 5Bentley in 3 of 5

Who does AI recommend more?

Rolls-Royce, named ahead of Bentley in 3 of 4 answers

Rolls-Royce first in 3Bentley first in 1

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Top luxury car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolls-Royce was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bentley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rolls-Royce was listed before Bentley in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mercedes-Benz1st
  2. Lexus2nd
  3. BMW3rd
  4. Audi4th
  5. Porsche5th
  6. Rolls-Royce6th
  7. Genesis7th
  8. Acura8th
  9. Volvo9th
  10. Bentley10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BMW5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mercedes-Benz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porsche4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rolls-Royce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bentley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acura2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+2 more

See every answer about luxury car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bentley or Rolls-Royce more popular in search?

This chart shows how often people search Google for Bentley and Rolls-Royce by name. Each line represents a brand's share of searches for all 12 luxury car brands we track, month by month, from English-language searches worldwide.

Bentley and Rolls-Royce among luxury car brands worldwide, by month

Share of searches by month for Rolls-Royce, Bentley. The figures are in the table below the chart.

View monthly share of searches table
MonthBMWMercedes-BenzPorscheAudiJaguarLexusVolvoGenesisRolls-RoyceLand RoverBentleyAcura
Oct 202521.6%19.9%11.9%9.7%9.7%6.5%5.3%3.6%4.4%2.9%2.9%1.6%
Nov 202519.6%21.9%13.1%8.8%8.8%5.9%5.9%3.9%4.8%3.2%2.6%1.4%
Dec 202519.4%21.6%13%8.7%8.7%7.1%5.8%3.9%4.7%3.2%2.6%1.4%
Jan 202621.8%20.1%12%9.8%8%6.6%6.6%3.6%4.4%3%2.4%1.6%
Feb 202621.6%19.8%11.8%11.8%5.3%6.5%6.5%4.3%4.3%3.5%2.9%1.6%
Mar 202622.9%21.1%12.7%10.3%4.6%6.9%5.7%3.8%4.6%3.1%2.5%1.7%
Apr 202620%22.3%13.4%8.9%4.9%7.3%6%4%4.9%3.3%3.3%1.8%
May 202619.7%22.1%13.2%8.8%5.9%7.2%5.9%4%4.8%3.2%3.2%1.8%
Jun 202622.5%20.6%12.3%10.1%5.5%6.8%5.5%4.5%4.5%3%3%1.7%
Jul 202622.6%20.6%12.4%10.1%4.5%6.8%5.5%4.5%4.5%3.7%3%1.7%
Aug 202621.8%20%12%9.8%5.4%8%6.5%4.4%4.4%2.9%2.9%2%
Sep 202621.8%20%11.9%9.8%6.5%6.5%6.5%4.4%4.4%3.6%2.9%1.6%

How has the Bentley and Rolls-Royce comparison changed over the last 12 months?

3 findings
  • Rolls-Royce was ahead of Bentley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bentley’s share of searches among luxury car brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, Rolls-Royce’s share of searches among luxury car brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for luxury car brands worldwide in September 2026?

3 changes

  1. In September 2026, Land Rover overtook Bentley to rank 10th among luxury car brands worldwide, with 3.6% of the searches.

  2. Estimated monthly branded searches for Bentley worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Rolls-Royce worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bentley’s and Rolls-Royce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

1 branded search term

  • bentley

Rolls-Royce

1 branded search term

  • rolls royce

How the Brand Demand Index is measured

Other head-to-heads among luxury car brands

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