Aston Martin vs Rolls-Royce:Which is searched more?
In September 2026, Rolls-Royce had more branded searches than Aston Martin among car brands worldwide. Rolls-Royce was estimated to have 1.8M branded searches compared to Aston Martin’s 1.5M, and held a 0.96% Share of Search versus Aston Martin’s 0.79%. These are worldwide searches for English-language branded terms.
Follow Aston Martin vs Rolls-Royce and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aston Martin or Rolls-Royce?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rolls-Royce, Aston Martin. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Rolls-Royce | Aston Martin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 6.1% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 1.1% | 0.89% |
| Nov 2025 | 6.1% | 5.7% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 1.2% | 0.78% |
| Dec 2025 | 6.2% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 1.2% | 0.97% |
| Jan 2026 | 6.1% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 1.1% | 0.88% |
| Feb 2026 | 6.4% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1% | 1% |
| Mar 2026 | 6.3% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.6% | 1.6% | 1.1% | 1.1% |
| Apr 2026 | 6.4% | 5.6% | 4.6% | 4.6% | 4.6% | 5.1% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 1.1% | 0.92% |
| May 2026 | 6.5% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.1% | 0.93% |
| Jun 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1% | 0.84% |
| Jul 2026 | 6.6% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 1% | 0.84% |
| Aug 2026 | 6.4% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.98% | 0.98% |
| Sep 2026 | 6.2% | 5.8% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.96% | 0.79% |
How has the Aston Martin and Rolls-Royce comparison changed over the last 12 months?
3 findings
- Rolls-Royce was ahead of Aston Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aston Martin’s estimated Share of Search among car brands worldwide moved from 0.89% to 0.79%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Rolls-Royce’s estimated Share of Search among car brands worldwide moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Rolls-Royce rose from 37th to 36th among car brands worldwide.
In September 2026, Aston Martin fell from 29th to 38th among car brands worldwide.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using Aston Martin’s and Rolls-Royce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aston Martin
1 branded search term
- aston martin
Rolls-Royce
1 branded search term
- rolls royce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.