BMW vs Mercedes-Benz:Which is more popular by branded search?
In August 2026, BMW had more branded searches than Mercedes-Benz among luxury car brands worldwide. BMW was estimated to have 9.1M branded searches compared to Mercedes-Benz’s 8.3M, and held a 25.3% Share of Search versus Mercedes-Benz’s 23.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMW or Mercedes-Benz?
Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BMW, Mercedes-Benz. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Mercedes-Benz | Porsche | Audi | Lexus | Volvo | Jaguar | Land Rover |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 22.7% | 13.6% | 11.1% | 7.4% | 6.1% | 11.1% | 3.3% |
| Nov 2025 | 22.5% | 25.1% | 15.1% | 10.1% | 6.7% | 6.7% | 10.1% | 3.7% |
| Dec 2025 | 22.2% | 24.8% | 14.8% | 9.9% | 8.1% | 6.6% | 9.9% | 3.6% |
| Jan 2026 | 24.8% | 22.8% | 13.7% | 11.2% | 7.5% | 7.5% | 9.1% | 3.4% |
| Feb 2026 | 24.9% | 22.7% | 13.6% | 13.6% | 7.5% | 7.5% | 6.1% | 4.1% |
| Mar 2026 | 26.3% | 24.2% | 14.5% | 11.8% | 7.9% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 23.2% | 25.9% | 15.5% | 10.4% | 8.5% | 7% | 5.7% | 3.8% |
| May 2026 | 22.9% | 25.6% | 15.3% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% |
| Jun 2026 | 26.1% | 23.8% | 14.3% | 11.7% | 7.8% | 6.4% | 6.4% | 3.5% |
| Jul 2026 | 26.2% | 23.9% | 14.3% | 11.7% | 7.9% | 6.4% | 5.2% | 4.3% |
| Aug 2026 | 25.3% | 23.1% | 13.8% | 11.3% | 9.3% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BMW and Mercedes-Benz comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Mercedes-Benz took it in November 2025, BMW took it in January 2026, Mercedes-Benz took it in April 2026, BMW took it in June 2026.
- Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide moved from 24.7% to 25.3%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among luxury car brands worldwide moved from 22.7% to 23.1%, and its estimated monthly branded searches moved from 10.2M to 8.3M.
How did search popularity change for luxury car brands worldwide in August 2026?
2 changes
In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using BMW’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMW
1 branded search term
- bmw
Mercedes-Benz
2 branded search terms
- mercedes
- mercedes benz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.