Brandwave

How popular isBMW in search?

In August 2026, there were an estimated 9.1M branded searches for BMW worldwide which is down 17.7% over the last 11 months. BMW holds 25.3% estimated Share of Search among luxury car brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BMW25.3%
  2. Mercedes-Benz23.1%
  3. Porsche13.8%
  4. Audi11.3%
  5. Lexus9.3%
  6. Volvo7.6%
  7. Jaguar6.2%
  8. Land Rover3.4%
BMW website (opens in a new tab)

Follow BMW and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which luxury car brands compete with BMW?

BMW against luxury car brands worldwide, by month

Share of Search by month for BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar, Land Rover. The figures are in the table below the chart.

View monthly share of search table
MonthBMWMercedes-BenzPorscheAudiLexusVolvoJaguarLand Rover
Oct 202524.7%22.7%13.6%11.1%7.4%6.1%11.1%3.3%
Nov 202522.5%25.1%15.1%10.1%6.7%6.7%10.1%3.7%
Dec 202522.2%24.8%14.8%9.9%8.1%6.6%9.9%3.6%
Jan 202624.8%22.8%13.7%11.2%7.5%7.5%9.1%3.4%
Feb 202624.9%22.7%13.6%13.6%7.5%7.5%6.1%4.1%
Mar 202626.3%24.2%14.5%11.8%7.9%6.5%5.3%3.5%
Apr 202623.2%25.9%15.5%10.4%8.5%7%5.7%3.8%
May 202622.9%25.6%15.3%10.3%8.4%6.9%6.9%3.8%
Jun 202626.1%23.8%14.3%11.7%7.8%6.4%6.4%3.5%
Jul 202626.2%23.9%14.3%11.7%7.9%6.4%5.2%4.3%
Aug 202625.3%23.1%13.8%11.3%9.3%7.6%6.2%3.4%
Sep 2026————————

  1. 1.BMW

    25.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mercedes-Benz

    23.1%

    Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Porsche

    13.8%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Audi

    11.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Lexus

    9.3%

    Held 5th. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  6. 6.Volvo

    7.6%

    Held 6th. 2.7M estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  7. 7.Jaguar

    6.2%

    Held 7th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1 points.

  8. 8.Land Rover

    3.4%

    Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.9 points.

Compare search popularity between BMW and its closest rivals

How has branded search demand for BMW changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BMW worldwide fell from 11.1M to 9.1M.
  • Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide increased from 24.7% to 25.3%.
  • Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide peaked at 26.3% in March 2026 and was lowest at 22.2% in December 2025.

How did search popularity change for luxury car brands worldwide in August 2026?

  1. In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%.

  2. In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.

  3. In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%.

  4. In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%.

  5. In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.

  6. In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%.

How is BMW measured?

Brandwave collects information about searches that people make online using BMW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bmw

Do you work for BMW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BMW your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free