BMW vs Volvo:Which is more popular by branded search?
In August 2026, BMW had more branded searches than Volvo among luxury car brands worldwide. BMW was estimated to have 9.1M branded searches compared to Volvo’s 2.7M, and held a 25.3% Share of Search versus Volvo’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMW or Volvo?
Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BMW, Volvo. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Mercedes-Benz | Porsche | Audi | Lexus | Volvo | Jaguar | Land Rover |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.7% | 22.7% | 13.6% | 11.1% | 7.4% | 6.1% | 11.1% | 3.3% |
| Nov 2025 | 22.5% | 25.1% | 15.1% | 10.1% | 6.7% | 6.7% | 10.1% | 3.7% |
| Dec 2025 | 22.2% | 24.8% | 14.8% | 9.9% | 8.1% | 6.6% | 9.9% | 3.6% |
| Jan 2026 | 24.8% | 22.8% | 13.7% | 11.2% | 7.5% | 7.5% | 9.1% | 3.4% |
| Feb 2026 | 24.9% | 22.7% | 13.6% | 13.6% | 7.5% | 7.5% | 6.1% | 4.1% |
| Mar 2026 | 26.3% | 24.2% | 14.5% | 11.8% | 7.9% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 23.2% | 25.9% | 15.5% | 10.4% | 8.5% | 7% | 5.7% | 3.8% |
| May 2026 | 22.9% | 25.6% | 15.3% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% |
| Jun 2026 | 26.1% | 23.8% | 14.3% | 11.7% | 7.8% | 6.4% | 6.4% | 3.5% |
| Jul 2026 | 26.2% | 23.9% | 14.3% | 11.7% | 7.9% | 6.4% | 5.2% | 4.3% |
| Aug 2026 | 25.3% | 23.1% | 13.8% | 11.3% | 9.3% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BMW and Volvo comparison changed over the last 12 months?
3 findings
- BMW was ahead of Volvo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide moved from 24.7% to 25.3%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Volvo’s estimated Share of Search among luxury car brands worldwide moved from 6.1% to 7.6%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for luxury car brands worldwide in August 2026?
2 changes
In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%.
In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using BMW’s and Volvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.