BMW vs Porsche:Which is searched more?
In August 2026, BMW had more branded searches than Porsche among luxury car brands worldwide. BMW was estimated to have 9.1M branded searches compared to Porsche’s 5M, and held a 25.3% Share of Search versus Porsche’s 13.8%. These are worldwide searches for English-language branded terms.
Follow BMW vs Porsche and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BMW or Porsche?
Compare the luxury car brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BMW, Porsche. The figures are in the table below the chart.
View monthly share of search table
| Month | BMW | Porsche |
|---|---|---|
| Oct 2025 | 24.7% | 13.6% |
| Nov 2025 | 22.5% | 15.1% |
| Dec 2025 | 22.2% | 14.8% |
| Jan 2026 | 24.8% | 13.7% |
| Feb 2026 | 24.9% | 13.6% |
| Mar 2026 | 26.3% | 14.5% |
| Apr 2026 | 23.2% | 15.5% |
| May 2026 | 22.9% | 15.3% |
| Jun 2026 | 26.1% | 14.3% |
| Jul 2026 | 26.2% | 14.3% |
| Aug 2026 | 25.3% | 13.8% |
| Sep 2026 | — | — |
How has the BMW and Porsche comparison changed over the last 12 months?
3 findings
- BMW was ahead of Porsche in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide moved from 24.7% to 25.3%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Porsche’s estimated Share of Search among luxury car brands worldwide moved from 13.6% to 13.8%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for luxury car brands worldwide in August 2026?
2 changes
In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%.
Estimated monthly branded searches for Porsche worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BMW’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.