How popular isMercedes-Benz in search?
In August 2026, there were an estimated 8.3M branded searches for Mercedes-Benz worldwide which is down 18.2% over the last 11 months. Mercedes-Benz holds 19% estimated Share of Search among van brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Mercedes-Benz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Van brands | 3rd of 8 | 19% | Shown below |
| Luxury car brands | 2nd of 8 | 23.1% | Show ranking |
Which van brands compete with Mercedes-Benz?
Share of Search by month for Toyota, Volkswagen, Mercedes-Benz, Ford, Nissan, Renault, Peugeot, Citroen. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Mercedes-Benz | Ford | Nissan | Renault | Peugeot | Citroen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Nov 2025 | 23.5% | 19.3% | 21.6% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% |
| Dec 2025 | 23.8% | 19.6% | 21.9% | 10.7% | 7.2% | 7.2% | 5.9% | 3.9% |
| Jan 2026 | 26.3% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Feb 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Mar 2026 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Apr 2026 | 23.5% | 19.4% | 21.6% | 8.7% | 7.1% | 8.7% | 7.1% | 3.9% |
| May 2026 | 24.2% | 20% | 22.3% | 8.9% | 7.3% | 7.3% | 6% | 4% |
| Jun 2026 | 26.2% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Jul 2026 | 25.4% | 21% | 19.1% | 9.4% | 7.7% | 7.7% | 6.3% | 3.4% |
| Aug 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.3% | 11.1M | 0% | -0.2 points | |
| 2, held 2nd | 20.8% | 9.1M | 0% | -0.2 points | |
| 3, held 3rd | 19% | 8.3M | 0% | -0.1 points | |
| 4, held 4th | 9.3% | 4.1M | 0% | -0.1 points | |
| 5, held 5th | 7.6% | 3.4M | 0% | -0.1 points | |
| 6, held 6th | 7.6% | 3.4M | 0% | -0.1 points | |
| 7, held 7th | 6.2% | 2.7M | 0% | 0 points | |
| 8, held 8th | 4.2% | 1.8M | +22% | +0.7 points |
1.
Toyota25.3%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
20.8%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
19%
Held 3rd. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Ford
9.3%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Nissan7.6%
Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Renault
7.6%
Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Peugeot
6.2%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
8.
Citroen
4.2%
Held 8th. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.
Compare search popularity between Mercedes-Benz and its closest rivals
How has branded search demand for Mercedes-Benz changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mercedes-Benz worldwide fell from 10.2M to 8.3M.
- Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among van brands worldwide decreased from 20.7% to 19%.
- Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among van brands worldwide peaked at 22.3% in May 2026 and was lowest at 19% in February 2026.
- Across the 11 months ending August 2026, Mercedes-Benz fell from 2nd to 3rd among van brands worldwide.
How did search popularity change for van brands worldwide in August 2026?
6 changes
In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%.
Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.
Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How is Mercedes-Benz measured?
Brandwave collects information about searches that people make online using Mercedes-Benz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mercedes
- mercedes benz
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Is Mercedes-Benz your brand?
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