Brandwave

Mercedes-Benz vs Mitsubishi:Which is searched more?

In September 2026, Mercedes-Benz had more branded searches than Mitsubishi among car brands worldwide. Mercedes-Benz had about 8.4 million branded searches, while Mitsubishi had 2.2 million. Mercedes-Benz made up 4.4% of all car brand searches we track, and Mitsubishi accounted for 1.2%. These are worldwide searches for English-language branded terms.

Share of searches among car brands worldwide in September 2026Is Mercedes-Benz or Mitsubishi more popular in search?
Mercedes-Benz4.4%8.3M searches
vs
Mitsubishi1.2%2.2M searches

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Is Mercedes-Benz or Mitsubishi more popular in search?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mercedes-Benz and Mitsubishi among car brands worldwide, by month

Share of searches by month for Mercedes-Benz, Mitsubishi. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaMitsubishi
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.3%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.4%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.2%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.3%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.5%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.3%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.4%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.4%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.3%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.2%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.5%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.2%

How has the Mercedes-Benz and Mitsubishi comparison changed over the last 12 months?

3 findings
  • Mercedes-Benz was ahead of Mitsubishi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mercedes-Benz’s share of searches among car brands worldwide moved from 5% to 4.4%, and its estimated monthly branded searches moved from 10.2M to 8.3M.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for car brands worldwide in September 2026?

3 changes
  1. In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% of the searches.

  2. In September 2026, Mitsubishi fell from 22nd to 30th among car brands worldwide.

  3. Estimated monthly branded searches for Mercedes-Benz worldwide fell 18.2% over 12 measured months, from 10.2M to 8.3M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mercedes-Benz’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercedes-Benz

2 branded search terms

  • mercedes
  • mercedes benz

Mitsubishi

1 branded search term

  • mitsubishi

How the Brand Demand Index is measured

Other head-to-heads among car brands

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