Mercedes-Benz vs Toyota:Which is more popular by branded search?
In August 2026, Toyota had more branded searches than Mercedes-Benz among van brands worldwide. Toyota was estimated to have 11.1M branded searches compared to Mercedes-Benz’s 8.3M, and held a 25.3% Share of Search versus Mercedes-Benz’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mercedes-Benz or Toyota?
Compare the van brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Mercedes-Benz. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Mercedes-Benz | Ford | Nissan | Renault | Peugeot | Citroen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Nov 2025 | 23.5% | 19.3% | 21.6% | 10.6% | 7.1% | 7.1% | 7.1% | 3.9% |
| Dec 2025 | 23.8% | 19.6% | 21.9% | 10.7% | 7.2% | 7.2% | 5.9% | 3.9% |
| Jan 2026 | 26.3% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Feb 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Mar 2026 | 22.6% | 18.6% | 20.7% | 10.2% | 8.3% | 8.3% | 6.8% | 4.6% |
| Apr 2026 | 23.5% | 19.4% | 21.6% | 8.7% | 7.1% | 8.7% | 7.1% | 3.9% |
| May 2026 | 24.2% | 20% | 22.3% | 8.9% | 7.3% | 7.3% | 6% | 4% |
| Jun 2026 | 26.2% | 17.7% | 19.7% | 9.7% | 7.9% | 7.9% | 6.5% | 4.3% |
| Jul 2026 | 25.4% | 21% | 19.1% | 9.4% | 7.7% | 7.7% | 6.3% | 3.4% |
| Aug 2026 | 25.3% | 20.8% | 19% | 9.3% | 7.6% | 7.6% | 6.2% | 4.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mercedes-Benz and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Mercedes-Benz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among van brands worldwide moved from 20.7% to 19%, and its estimated monthly branded searches moved from 10.2M to 8.3M.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among van brands worldwide moved from 22.6% to 25.3%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for van brands worldwide in August 2026?
1 change
Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mercedes-Benz’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercedes-Benz
2 branded search terms
- mercedes
- mercedes benz
Toyota
1 branded search term
- toyota
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.