Brandwave

How popular isToyota in search?

In August 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 11 months. Toyota holds 21.2% estimated Share of Search among SUV brands worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota21.2%
  2. Volkswagen17.5%
  3. Honda14.3%
  4. Hyundai11.7%
  5. Kia9.5%
  6. Ford7.8%
  7. Mazda6.4%
  8. Nissan6.4%
  9. Subaru5.2%
Toyota website (opens in a new tab)

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Where does Toyota compete?

Toyota is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands1st of 921.2%Shown below
Van brands1st of 825.3%Show ranking
Pickup truck brands1st of 652%Show ranking
Forklift brands1st of 699.2%Show ranking
Pallet jacks1st of 699.8%Show ranking

Which SUV brands compete with Toyota?

Toyota against SUV brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan, Subaru. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenHondaHyundaiKiaFordMazdaNissanSubaru
Oct 202519.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Nov 202520.4%16.8%13.8%13.8%7.5%9.2%6.2%6.2%6.2%
Dec 202521%17.3%14.1%11.6%7.7%9.4%6.3%6.3%6.3%
Jan 202623%15.4%12.6%12.6%8.4%8.4%6.9%6.9%5.7%
Feb 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Mar 202619.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Apr 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
May 202621%17.3%14.1%11.6%9.4%7.7%6.3%6.3%6.3%
Jun 202622.3%15%15%12.3%8.2%8.2%6.7%6.7%5.5%
Jul 202621.6%17.8%14.5%11.9%7.9%7.9%6.5%6.5%5.3%
Aug 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Sep 2026—————————

  1. 1.Toyota

    21.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Volkswagen

    17.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Honda

    14.3%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hyundai

    11.7%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kia

    9.5%

    Moved from 6th to 5th. 5M estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  6. 6.Ford

    7.8%

    Moved from 5th to 6th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Mazda

    6.4%

    Held 7th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Nissan

    6.4%

    Held 8th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Subaru

    5.2%

    Held 9th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Toyota and its closest rivals

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide increased from 19.8% to 21.2%.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide peaked at 23% in January 2026 and was lowest at 19.8% in October 2025.

How did search popularity change for SUV brands worldwide in August 2026?

  1. In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.

  2. Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.

  3. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

Do you work for Toyota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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