Brandwave

How popular isToyota in search?

In August 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 11 months. Toyota holds 52% estimated Share of Search among pickup truck brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota52%
  2. Ford19.2%
  3. Chevrolet15.7%
  4. GMC7%
  5. Isuzu3.2%
  6. RAM2.9%
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Which pickup truck brands compete with Toyota?

Toyota against pickup truck brands worldwide, by month

Share of Search by month for Toyota, Ford, Chevrolet, GMC, Isuzu, RAM. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaFordChevroletGMCIsuzuRAM
Oct 202549.9%22.5%15.1%6.7%3%2.8%
Nov 202549.9%22.5%15.1%6.7%3%2.8%
Dec 202549.9%22.5%15.1%6.7%3%2.8%
Jan 202654.7%20.1%13.5%6%2.7%3%
Feb 202653.6%19.7%13.2%7.2%3.2%3%
Mar 202649.8%22.4%15%6.7%3%3%
Apr 202652.3%19.3%15.8%7.1%2.6%2.9%
May 202652.2%19.2%15.8%7.1%2.6%3.1%
Jun 202654.3%20%13.4%6%2.7%3.6%
Jul 202654.5%20.1%13.5%6%2.7%3.3%
Aug 202652%19.2%15.7%7%3.2%2.9%
Sep 2026——————

  1. 1.Toyota

    52%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Ford

    19.2%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Chevrolet

    15.7%

    Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  4. 4.GMC

    7%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +1 points.

  5. 5.Isuzu

    3.2%

    Moved from 6th to 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  6. 6.RAM

    2.9%

    Moved from 5th to 6th. 614K estimated branded searches, -8.2% vs prior month. Share -0.4 points.

Compare search popularity between Toyota and its closest rivals

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide increased from 49.9% to 52%.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide peaked at 54.7% in January 2026 and was lowest at 49.8% in March 2026.

How did search popularity change for pickup truck brands worldwide in August 2026?

  1. In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%.

  2. In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.

  3. In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%.

  4. In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%.

  5. Isuzu’s estimated Share of Search among pickup truck brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.2% in August 2026.

  6. In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide.

Where does Toyota compete?

Toyota is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands1st of 921.2%Show ranking
Van brands1st of 825.3%Show ranking
Pickup truck brands1st of 652%Shown above
Forklift brands1st of 699.2%Show ranking
Pallet jacks1st of 699.8%Show ranking

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

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How the Brand Demand Index is measured

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