Toyota vs Zeekr:Which is more popular?
In October 2026, Toyota had more branded searches than Zeekr among car brands worldwide. Toyota had about 9.1 million branded searches, while Zeekr had 1.2 million. Toyota made up 4.9% of all car brand searches we track, and Zeekr accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about car brands, Toyota appeared in all five answers and Zeekr in none.
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Top car brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota appeared in all five answers. Zeekr did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car brand should I buy?”
Asked ChatGPT
“What are the best car brands?”
Asked ChatGPT
“What's the best car brand for an everyday car?”
Searched Google, AI Overview
“car brands”
Searched Google, AI Overview
“reliable car brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Toyota or Zeekr more popular in search?
This chart shows how often people search Google for Toyota and Zeekr by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota, Zeekr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Tesla | BMW | Toyota | Volkswagen | Mercedes-Benz | BYD | Hyundai | Porsche | Audi | Ford | Jaguar | Kia | Lamborghini | Mazda | Zeekr |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 5.8% | 3.9% | 4.8% | 5.8% | 4.8% | 5.3% | 3.2% | 3.9% | 3.2% | 2.1% | 2.6% | 2.1% | 2.1% | 2.1% | 1.7% | 0.35% |
| Dec 2025 | 6% | 4% | 4.9% | 5.9% | 4.9% | 5.5% | 2.7% | 3.3% | 3.3% | 2.2% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 0.36% |
| Jan 2026 | 6.6% | 3.6% | 5.3% | 6.5% | 4.4% | 4.9% | 3.6% | 3.6% | 2.9% | 2.4% | 2.4% | 2% | 2.4% | 2% | 2% | 0.48% |
| Feb 2026 | 6.2% | 4.1% | 5% | 6.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.2% | 1.2% | 2.7% | 2.2% | 1.8% | 0.45% |
| Mar 2026 | 6.7% | 3.7% | 5.4% | 5.4% | 4.5% | 5% | 3.7% | 3.7% | 3% | 2.4% | 2.4% | 1.1% | 2.4% | 2% | 1.6% | 0.49% |
| Apr 2026 | 6.1% | 4.6% | 4.6% | 5.6% | 4.6% | 5.2% | 3.8% | 3.1% | 3.1% | 2.1% | 2.1% | 1.1% | 2.5% | 2.1% | 1.7% | 0.62% |
| May 2026 | 6.2% | 3.8% | 4.7% | 5.7% | 4.7% | 5.2% | 3.8% | 3.1% | 3.1% | 2.1% | 2.1% | 1.4% | 2.6% | 2.1% | 1.7% | 0.63% |
| Jun 2026 | 6.3% | 4.2% | 5.1% | 6.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.8% | 2.3% | 2.3% | 1.3% | 2.3% | 2.3% | 1.9% | 0.56% |
| Jul 2026 | 6.3% | 4.2% | 5.1% | 6.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.8% | 2.3% | 2.3% | 1% | 2.3% | 1.9% | 1.9% | 0.56% |
| Aug 2026 | 6.1% | 4% | 4.9% | 5.9% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.2% | 2.2% | 1.2% | 2.7% | 2.2% | 1.8% | 0.65% |
| Sep 2026 | 5.9% | 4.8% | 4.8% | 5.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.2% | 2.2% | 1.4% | 2.6% | 2.2% | 1.8% | 0.64% |
| Oct 2026 | 6% | 6% | 4.9% | 4.9% | 4.9% | 4.5% | 4% | 3.3% | 2.7% | 2.2% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 0.66% |
How has branded search for Toyota and Zeekr changed worldwide over the last 12 months?
3 findings
- Toyota was ahead of Zeekr in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Toyota’s share of searches among car brands worldwide moved from 5.8% to 4.9%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending October 2026, Zeekr’s share of searches among car brands worldwide moved from 0.35% to 0.66%, and its estimated monthly branded searches moved from 673K to 1.2M.
How did search popularity change for car brands worldwide in October 2026?
3 changes
In October 2026, Tesla overtook Toyota and BMW to rank 2nd among car brands worldwide, with 6% of the searches.
In October 2026, Toyota lost share of searches among car brands worldwide, from 5.8% to 4.9%.
In October 2026, Zeekr rose from 50th to 48th among car brands worldwide.
How are Toyota’s and Zeekr’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Toyota’s and Zeekr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car brands
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