Brandwave

How popular isToyota in search?

In August 2026, there were an estimated 11.1M branded searches for Toyota worldwide which held steady over the last 11 months. Toyota holds 25.3% estimated Share of Search among van brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota25.3%
  2. Volkswagen20.8%
  3. Mercedes-Benz19%
  4. Ford9.3%
  5. Nissan7.6%
  6. Renault7.6%
  7. Peugeot6.2%
  8. Citroen4.2%
Toyota website (opens in a new tab)

Follow Toyota and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which van brands compete with Toyota?

Toyota against van brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Mercedes-Benz, Ford, Nissan, Renault, Peugeot, Citroen. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenMercedes-BenzFordNissanRenaultPeugeotCitroen
Oct 202522.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Nov 202523.5%19.3%21.6%10.6%7.1%7.1%7.1%3.9%
Dec 202523.8%19.6%21.9%10.7%7.2%7.2%5.9%3.9%
Jan 202626.3%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Feb 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Mar 202622.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Apr 202623.5%19.4%21.6%8.7%7.1%8.7%7.1%3.9%
May 202624.2%20%22.3%8.9%7.3%7.3%6%4%
Jun 202626.2%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Jul 202625.4%21%19.1%9.4%7.7%7.7%6.3%3.4%
Aug 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Sep 2026————————

  1. 1.Toyota

    25.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Volkswagen

    20.8%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Mercedes-Benz

    19%

    Held 3rd. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Ford

    9.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nissan

    7.6%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Renault

    7.6%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Peugeot

    6.2%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Citroen

    4.2%

    Held 8th. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.

Compare search popularity between Toyota and its closest rivals

How has branded search demand for Toyota changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among van brands worldwide increased from 22.6% to 25.3%.
  • Across the 11 months ending August 2026, Toyota’s estimated Share of Search among van brands worldwide peaked at 26.3% in January 2026 and was lowest at 22.6% in October 2025.

How did search popularity change for van brands worldwide in August 2026?

  1. In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%.

  2. Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.

  3. Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  6. Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Toyota compete?

Toyota is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands1st of 921.2%Show ranking
Van brands1st of 825.3%Shown above
Pickup truck brands1st of 652%Show ranking
Forklift brands1st of 699.2%Show ranking
Pallet jacks1st of 699.8%Show ranking

How is Toyota measured?

Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toyota

Do you work for Toyota? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Toyota your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free